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Thursday Thoughts: engaging advocates all year round

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Advocacy is a long-term calling.  Check out our last installment here!

Advocacy 143
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5 Creative Ideas & Tips for Nonprofit Email Campaigns

Nonprofits Source

Make sure they’ve heard it before you launch your next fundraising or advocacy campaign. Whether they’re reading an email, watching a video, or scrolling through Facebook, your donors are having one conversation with you on all your channels. Share a video explaining more about your cause. to your supporters?

email 91
professionals

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First-Ever Video Benchmarks Survey for Nonprofits

Care2

According to YouTube, 100 million people either like, share, or comment on videos every week. Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? And according the Nonprofit Times, about 3.5M

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115
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Need a copy editor? Look in the mirror

M+R

I often tell folks that making a practice of self-editing is a great way to level up : finish your draft (email appeal, social media post, video script, or whatever else), walk away from it for a minute, and then go back and make changes as an editor would. I think about that sometimes when I’m coaching other writers at M+R. Fair enough.

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14+ Excellent Nonprofit Annual Reports

Whole Whale

There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. It’s easy to underestimate the importance of the table of contents — many reports treat them as an afterthought. A unique element to this report that we don’t see very often: video. The answer is no one.

Report 85
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Testing is a way to move from opinion to knowledge. Think about how you can A/B test your content and appeals.

Analytics 125