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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). We’ve got some Benchmarks.

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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

That’s information you can use to do things like create personalized donor experiences , build membership, and identify advocates. Create personalized donor experiences Categorize your participant information into like groups, then send them event invitations and content tailored to their interests.

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

More importantly, moving to the cloud is a great way to demonstrate transparency, strengthen institutional memory, conserve resources, collaborate, and display tech-savvy. 3) Conserve Resources. 1) Demonstrate Transparency. Transparency is an essential quality for a nonprofit. Sample Google Drive Structure Available for Download.

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5 Strategies for Building Long-Term Donor Relationships

DNL OmniMedia

The donor journey is a lengthy process, ending with a donation, joining a membership program, volunteering, or getting involved in some other way before restarting again. The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit.

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Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors

Nonprofit Tech for Good

As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a big mistake. Gen X donates to animal rescue and protection, environment and conservation, and health causes more than other generations. Source: Blackbaud. Source: Blackbaud.

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Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. 124% growth in sustainer donors. Since 2013, NPCA has experienced….

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Scout Quest webinar happening NEXT WEEK!

M+R

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. And — importantly — no one has to give up their valuable supporter/donor lists to be messaged by other groups without regard to email opt-in policies. Adding advocacy and action data into the co-op. That’s right.