The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier.

Test 52

Test email Spam United States 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. What are your bounce rates, time spent on site, etc?

Metrics 77

Metrics Social Media Media Social 77

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Top Nonprofits

MARCH 16, 2022

All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. For instance, an advocacy organization may use a bold weighted, vertical typeface to represent their organization. Engagement opportunities. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Top Nonprofits

MARCH 12, 2021

Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. On average, young people are more active in advocacy for social causes than their older counterparts. Providing insights into fundraising metrics and trends. Predicting outcomes.

Trend 98

Trend Campaign Fundraising Mobile 98

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang

Profile 92

Profile Software Nonprofit Donor 92

DNL OmniMedia

DECEMBER 13, 2021

Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. Advocacy capabilities include click-to-call, one-click petitions, social advocacy, an Elected Officials Lookup tool, and a mobile canvassing platform. Bloomerang.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Achieve

OCTOBER 28, 2021

Make sure your software and analytics tools are set up to track your data before launching your campaign. . recommends a few key metrics that most nonprofits can benefit from tracking during their peer-to-peer campaigns: . Keeping track of locations with high donation rates can help your team plan future outreach campaigns. .

Hints 59

Hints Campaign Tech Integration 59

Nonprofits Source

JANUARY 23, 2023

You can achieve all sorts of goals, whether you want to increase advocacy participation, boost volunteer registrations, or promote resources to your beneficiaries. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time.

Grant 52

Grant Google Management Guide 52

NTEN

JULY 14, 2011

Additionally, you can increase the traction and conversion rates of specific actions you want people to take by using Facebook to provide simple proof. They are able to get people to login to their site via Facebook and increase the conversion rate and effectiveness of their fundraising appeals using Facebook’s APIs.

API 84

API Social Media San Francisco Integration 84

Bloomerang

JULY 6, 2023

Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives. Donor stewardship leads to better retention rates and better fundraising results down the line.

Examples 122

Examples Guide Model Nonprofit 122

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. ” The other application for nonprofit communications is using ambient social media data to inform advocacy campaigns.

Social Media 100

Social Media Channel Data Media 100

Connection Cafe

OCTOBER 25, 2016

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. 10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing. Friday, Oct 28.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I am remember something that Ethan Zuckerman said at the first Netsquared Conference, " Don't Speak, Point " He was talking about citizen journalism and advocacy in the age of read/write web.

Goal 50

Goal ROI Wiki Metrics 50

DNL OmniMedia

OCTOBER 5, 2020

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Generate ratings on app stores ASAP. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Candid

JANUARY 19, 2022

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Use metrics from past marketing campaigns to determine which channels are most popular among your supporters. . Use analytics to assess your progress. Use analytics to assess your progress.

Video 95

Video Digital Effective Strategy 95

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. While “Action” might seem like the final stage, “Advocacy” is where the real magic happens. There’s no one right answer.

Management 52

Management Donor Guide Retention 52

Forum One

JANUARY 26, 2024

“On-page SEO” is the process of enhancing and maintaining these elements: Title tags: Crafted title tags are the initial impression users have of a page in search results, influencing click-through rates. Monitor and report on your SEO results Utilizing web analytics tools is paramount for gaining insights into your website’s performance.

International 89

International Strategy Search Structure 89

Bloomerang

SEPTEMBER 12, 2022

Bloomerang’s donor management software helps nonprofits raise more by enhancing relationships with supporters to improve donor retention rates. These features include: An interactive dashboard that keeps your donor retention rate front and center. Bloomerang. Overview of Bloomerang. Why we love this fundraising software. Salesforce.

Software 82

Software Fundraising Nonprofit Platform 82

Neon CRM

SEPTEMBER 26, 2023

Analytics and Reporting: Most nonprofit CRMs offer in-depth analytics and reporting capabilities, providing insights into donor behavior, campaign effectiveness, and overall organizational performance. EveryAction is a great choice for political campaigns, advocacy groups, and political action committees (PACs).

Guide 52

Guide Database Nonprofit Blackbaud 52

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Most CRM software will allow you to run standard reports that measure typical email metrics: opens, clicks, etc.

Software 100

Software Donor Management Template 100

Tech Soup

APRIL 5, 2017

Google Analytics Doesn't Have to Be Scary. Yesenia Sotelo of SmartCause Digital has magically made the data and reports within Google Analytics into something very approachable. So where does Google Analytics come in? Sotelo covered a lot of the basic terminology and concepts behind Google Analytics.

Learning 41

Learning Adobe Metrics Miami 41

Nonprofits Source

JANUARY 23, 2023

Google provides Ad Grant participants with free access to Google Analytics. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Maintain a 5% click-through rate (CTR). Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. We are proud to see how this work continues to make an impact on communities, the nation, and the world.

Celebrate 67

Celebrate Award Colorado Museum 67

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy.

Celebrate 46

Celebrate Award Colorado Museum 46

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Retention rates decreased by a median 1%.

Social Media 31

Social Media Advocacy Fundraising Online 31