Bloomerang

MARCH 22, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they should hire a development consultant: Dear Charity Clairity, I’m a one-person development shop, wondering if I should hire a consultant to help with some of the work that’s not getting done. Develop a direct mail donor acquisition program.

Consultant 102

Consultant Develop Teach Problem 102

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Campaign Monitor found that as of June 2011, iOS and Gmail accounted for up to 23% of email clients.

Template 167

Template Mobile email San Francisco 167

Connection Cafe

SEPTEMBER 1, 2013

Mentioned this week in the Agitator , SOFII has become the treasury of the Jerry Huntsinger’s direct mail fundraising advice. Take a gander at The Huntsinger Tutorials and get insight into everything you need to know about direct mail fundraising. Everything is more easily digested in bite-size chunks, right?

Stats 38

Stats Advice email Websites 38

TechImpact

SEPTEMBER 9, 2013

Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email). “Originally the annual appeal was sent by direct mail, then we saw a shift to email, but even now email is becoming less effective–spam filters are picking up more and people are growing numb to solicitations.”

Challenge 140

Challenge Technology Mail Files 140

Candid

APRIL 6, 2023

Promotional advice: 42% of donors giving is due in part to hearing a story from someone a nonprofit has helped. Take it a step further by creating templates and toolkits that fundraisers can use to share information about your campaign on key channels like mailings, social media, email, SMS messaging, and more. Giving a gift.

Campaign 98

Campaign Fundraising Mail United States 98

Kindful

JUNE 15, 2021

If your organization is interested in beginning the process of collecting donations online, keep reading to see our advice for navigating the technical world of online giving. Sending out emails through your email marketing platform can be an excellent way to raise funds quickly. Direct mail. Online fundraising channels.

Online 80

Online Donation Fundraising Mail 80

Bloomerang

MAY 26, 2021

While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. . Options could include: Direct mail. Peer-to-peer fundraisers. Events (live or remote).

Program 118

Program Donor Tips Channel 118

Bloomerang

NOVEMBER 13, 2023

Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter. Step 3: Suggest varying gift amounts Use suggested gift amounts , also known as ask strings , in your direct mail appeal (and reply device) based on the donor’s last gift. Always do the math before you ask.

Idaho 101

Idaho Personal Money Raise 101

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. Direct mail results hover around 0.5% (they were 2% when I began in this industry, but there’s just a lot more competition for donor dollars today). I know about donor retention rates, goals, etc.,

Rate 108

Rate Donor Retention Mail 108

Blue Fox

OCTOBER 1, 2021

Is your staff prepared to make the asks, attend the events, mail the collateral and try some Facebook fundraising ads? And don’t forget to shoot us an email and let us know how it’s going. In 2020, U.S. nonprofits raised $2.47 billion dollars. What was your piece of that ‘pumpkin’ pie? Let’s talk 2021!

Ideas 147

Ideas Fundraising Script Nonprofit 147

Bloomerang

JANUARY 13, 2022

From emails to videos to phone calls and beyond, do whatever you can to personally connect with each of your donors and make sure that they know how much you value them and the incredible impact their giving has already had for those you serve. You can even send a postcard in the mail with the same copy as your social media post.

Fundraising 125

Fundraising Gift Donor Social Media 125

Robert Weiner

MAY 15, 2017

They asked for advice on how to handle their existing recurring donations, and whether it’s possible to migrate those transactions to the new processor. Some of the best advice I’ve seen on this came from technology consultant TJ Griffin. Try to avoid losing or angering loyal donors.

System 113

System Donor Advice Convio 113

3rd Sector Labs

JUNE 30, 2014

We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. Next problem, the fundraising advice. Less than 5% of the advice focused on technology and/or data.

Attention 157

Attention Data Donor Retention 157

Bloomerang

DECEMBER 2, 2022

Today’s question come from a nonprofit employee who want advice on whether suspense or emotion is a better hook in a fundraising appeal: . The message you call emotional might be your best bet for a more targeted mailing that speaks to those who share the values the successful campaign will allow to come to fruition.

America 91

America Charity Mail Channel 91

Bloomerang

OCTOBER 30, 2023

As we’re preparing for our year-end appeals, can you offer some advice on how we can infuse our year-end appeals with the magic of the season? Provide multiple giving options , including email, QR codes, Apple Pay or Google Pay , text, mail, and phone, to accommodate different donor preferences. Throwing a gala?

Lesson 84

Lesson Effective Create Giving 84

Bloomerang

NOVEMBER 3, 2023

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example.

Donor 90

Donor Gift Charity Newsletter 90

Qgiv

SEPTEMBER 1, 2021

How to use email marketing efficiently. Before you hit send, use this helpful advice to get the most out of your email marketing for Giving Tuesday. Your highest priority when sending Giving Tuesday appeals via email is to earn the most donations possible. Personalize your emails. Direct mail.

Channel 52

Channel Marketing Donation Giving 52

Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. Email marketing tips. According to Campaign Monitor’s Data-Backed Guide to Nonprofit Marketing , email was the preferred way donors specified they want to hear from nonprofits. Not sure how to get started with an effective email campaign? The basics.

Practice 52

Practice Marketing Fundraising Social Media 52

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Many thanks for your professional advice, Bonnie. I suggested that her organization segment their mailing.

Newsletter 52

Newsletter Donor Retention Nashville 52

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

Denver 57

Denver Colorado Social Media Info 57

The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. Being able to write your direct mail letters in September. And I know for a lot of people, they start to get nervous and wonder if this approach is going to turn donors off?

Campaign 90

Campaign Fundraising Channel Mail 90

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Automate emails to your donors, making them aware of the opportunity. Include links to a searchable matching gift database.

Gift 94

Gift Practice Companies Benefit 94

Twenty Hats

SEPTEMBER 20, 2020

Let’s say that every virtual volunteer was mailed a box with replicas of objects from the cart. There’s a price tag attached for creating the replicas and mailing the boxes, and it may be sizable. Email me to receive a handout about the principles and a next steps worksheet – and I’ll add you to the Twenty Hats mailing list.

Roles 70

Roles Virtual Volunteer Demonstration 70

Bloomerang

DECEMBER 4, 2021

Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . If you weren’t able to reach anyone by phone, go ahead and mail a form that includes all of the above.

Gift 101

Gift Phone Charity Contact 101

Neon CRM

AUGUST 25, 2023

They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! Our best advice: Try to boil down the motivation behind your cause into a few powerful words—something that would inspire anybody to make a difference.

Action 98

Action Language Nonprofit Student 98

Twenty Hats

DECEMBER 15, 2020

One of the wisest pieces of advice I ever received came from a supervisor of volunteers at my former workplace, a CASA program. Email me to receive a handout about the principles and a next steps worksheet – and I’ll add you to the Twenty Hats mailing list.

Skills 95

Skills Practice Management Children 95

Qgiv

AUGUST 5, 2021

This means, you have their consent to reach out via direct mail, email, calls, and texts! Use that checkbox for event registrations, volunteer signup forms, and mailing list signup forms. You can place keywords on your website, social media pages, in emails, and direct mail.

Mobile 98

Mobile Fundraising Contact Phone 98

Roundtree

FEBRUARY 14, 2022

My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” They send me emails asking me to sign up for an event, fund a special need, register for their golf tournament, etc. Send email updates without any strings attached. This is also true with donors. 919.601.1439.

Donor 52

Donor Relationship Retention Gift 52

AccelEvents

OCTOBER 28, 2020

Create Email Campaigns. One of the most effective ways to market your event is through an email campaign. . Begin by sending email invitations to your attendee database. For advice on how to write emails that convert, check out our email invitation guide. Send email invitations to past donors as well.

Marketing 94

Marketing Registration Virtual Audience 94

NTEN

FEBRUARY 19, 2013

If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach. Communicating with your audience via print media, radio, television, mail, phone, Internet and email is a regular part of most marketing plans.

Channel 82

Channel Marketing Mail Method 82

NTEN

NOVEMBER 2, 2009

As a nonprofit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. Even more important, is it meeting the needs of the email recipients that you hope will 1) open and read the message, 2) consider acting on it, and 3) take the action.

email 81

email Campaign Work Newsletter 81

Qgiv

FEBRUARY 2, 2022

Donor love is the act of showing that appreciation via thank-you emails, handwritten notes, kind gestures, donor appreciation events, and other methods. How to create a donor appreciation letter or email. One of the simplest ways to show donor love is to send a message to donors via letter or email.

Donor 52

Donor Virtual Hosting Template 52

The Storytelling Non-profit

OCTOBER 5, 2021

And writing fundraising emails is its own wonky subgenre. In today’s article I wanted to share a bit about my writing process when I work on fundraising emails for clients in the hopes that it helps you master your process and write great copy. Practice, patience and time are your friends if you want to improve your writing.

Professional 67

Professional Profit Fundraising Tips 67

Bloomerang

JANUARY 20, 2023

Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. That individual sent me an email. Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Sometimes wearing both hats is challenging.

Donor 102

Donor Philanthropy Charity Gift 102

Nonprofit Tech for Good

FEBRUARY 16, 2013

Muchos kudos to the nonprofits that kept the donation process limited to one or two pages with only minimal data required to donate (name, mailing/billing address, and credit card information). Social Media Pitch in the Follow-Up “Thank You for Your Donation” Email. People for the Ethical Treatment of Animals (Peta).

Results 255

Results Donation Paypal Practice 255

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. Offer specific options Most advice will say it’s important to give a specific amount when making a request.

Map 52

Map Donor Guide Newsletter 52

Bloomerang

JUNE 9, 2022

Volunteers, event attendees, annual fund donors, or people with whom you have engaged on some level through your emails and newsletters are often great candidates to move up the pyramid—they just need to receive some personal attention to motivate them. If you miss them, leave contact information and follow up with an email.

Donor 103

Donor Gift Database Relationship 103