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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., So, the number of new donors you acquire will depend on the number of folks to whom you mail. How much can you invest? per dollar raised.

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professionals

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The Great Mysteries of Donor Retention

Care2

All nonprofits struggle with donor retention. Some of your donors are extremely connected to email and mobile, but others still appreciate that newsletter delivered by the postal service. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail.

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How To Segment And Personalize Appeals To Raise More Money At End Of Year

Bloomerang

Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter. Step 3: Suggest varying gift amounts Use suggested gift amounts , also known as ask strings , in your direct mail appeal (and reply device) based on the donor’s last gift. Always do the math before you ask.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Combat the challenges of donor retention? We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. Next problem, the fundraising advice. Build a fundraising strategy? Data degrades.

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3 Tips to Start A Donor Acquisition Program

Bloomerang

While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. . Options could include: Direct mail. Peer-to-peer fundraisers. Events (live or remote).

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Many thanks for your professional advice, Bonnie. I suggested that her organization segment their mailing.