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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? How to use email marketing efficiently.

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How To Write An Effective Fundraising Letter or Email

Allegiance Group

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. Being in the business of improving direct mail and email fundraising campaigns for nonprofits, as I am, you start to see patterns of success and failure.

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Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). I find that organizations tend to rely most heavily on the same three things: Websites, Email, and Online Fundraising. MW: This is a great question!

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3 Tips to Start A Donor Acquisition Program

Bloomerang

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Direct Mail Is Here to Stay (and How)

Everyaction

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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Take a Common Sense Approach to Multi-Channel Marketing

NTEN

If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach. It's certainly true that multi-channel marketing has been around for as long as marketing has been around.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages.

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