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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments.

Analytics 169
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8 Steps for Creating a Nonprofit Innovation Culture

sgEngage

Culture of Innovation: Characteristics and Benefits As you may have experienced, nonprofits often struggle with innovation or are slower at adopting more modern approaches and tools. Some are naturally early adopters while some may lack enthusiasm, know-how or resources to even get started, and the rest fall somewhere in between.

Culture 85
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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 70
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Prioritizing authentic connections through trust-based philanthropy 

Candid

In our experience, TBP is the logical result of listening to grassroots organizations, rather than a theoretical framework that grantmakers should adopt for purely philosophical reasons. If a metric isn’t reflective of the impact they want to make, then why collect it?

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Assessment and Adoption of Sales Methodologies. Selection of Key Sales Metrics to Adopt. Technology Adoption and Optimization. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The annual report informs how organizations measure impact relative to their peers. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139