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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform allow for staff adoption and collaboration between teams (i.e. 3) Tracking the Donor Journey or Donor Funnel. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Is the technology popular in the market?

Metrics 261
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

Map 52
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Nonprofit Marketing: The Ultimate Guide

Qgiv

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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6 Strategies For The Post-Implementation Of Nonprofit Technology

TechImpact

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Here are 6 strategies for increasing adoption and user awareness from NTEN. What would make adoption easier?

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Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

Beth's Blog: How Nonprofits Can Use Social Media

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98
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What is Donor Relation Management?

sgEngage

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan.

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.