Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 121

Digital Strategy Nonprofit Phase 121

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Now we’ve covered the underlying types of events you can choose between, let’s focus on the kinds of activities you can expect from these events.

Method 353

Method Fundraising Virtual Nonprofit 353

Candid

JUNE 5, 2024

Use digital storytelling techniques. Digital storytelling, which combines narrative techniques with digital media such as video or images, can be particularly productive. Our self-paced course on digital storytelling can help you learn how to craft compelling narratives that captivate and motivate stakeholders.

Design 105

Design Experiment Effective Learning 105

.orgSource

MAY 1, 2023

We need another term for “digital transformation.” Becoming a digital organization means infusing technology into your association’s ecosystem. Integration” is a word that I use frequently when I’m helping clients with digital initiatives. But digital markets revolve around reinvention. If only it were that simple.

Collaboration 44

Collaboration Digital Build Organization 44

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Also, make sure there’s some sort of active element – many, if not most, fundraising emails include a visual component (pictures, video, etc.). Here are four tips to help you make the most of your email campaigns and communications!

Activities 52

Activities Active Activism email 52

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z.

Fundraising 341

Fundraising Nonprofit Ideas Virtual 341

Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). A 501(c)(3) organization may engage in some lobbying , but too much lobbying activity risks loss of tax-exempt status.” Email Cadence.

Advocacy 101

Advocacy Digital Fundraising Global 101

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? Source: AI for Lawyers (Click image for larger version).

Voice 72

Voice Activities Active Activism 72

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. They are activities that are frequently governed and controlled by policies and procedures, such as: Evaluating where the blind spots lie in your organization is one way to begin conversations about risk. The pandemic was a lesson in the democracy of danger.

Conversation 221

Conversation Challenge Evaluation Associations 221

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Testing isn’t just about answering one-off questions or settling a disagreement. Jas Finnell.

email 116

email Marketing Strategy Tips 116

M+R

JUNE 22, 2023

Do that to ensure that you are reaching active donors who you can’t email anymore, or get an additional mid-level upgrade ask out to your top prospects! In some ad campaigns we’ve seen CPAs 80% lower for re-activating previous subscribers compared to the cost of finding a new email subscriber!

Los Angeles 101

Los Angeles Audience Google Channel 101

CauseVox

FEBRUARY 3, 2022

Donor engagement is often a stressful activity for many nonprofits, small or large. Nonprofit digital marketing expert Julia Campbell will show you some simple ways that even small nonprofits and “accidental marketers” can get more people interested and participating. Do you struggle to get heard in a noisy, cluttered online world?

Social Media 97

Social Media Donor Media Social 97

Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. She helps brands grow engagement and build relationships with their audience.

Social Media 327

Social Media Support Media Social 327

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Always be testing and make sure your online experience is free of hiccups for your visitors. Want to expand, scale-up, or activate even more steps? Is there drop off?

Fundraising 109

Fundraising Donor Celebrate Chicago 109

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. The average lifespan of a tweet is 15 minutes , so if your nonprofit wants to engage your followers regularly on Twitter, you’ll need to be very active on Twitter daily.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Saleforce Nonprofit

FEBRUARY 11, 2022

This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. Now is the time to take hold of this opportunity to embrace digital strategies in order to raise more funds with less effort.

Online 103

Online Tips Fundraising Nonprofit 103

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Solis’ advice sounds complex.

Life 221

Life Digital Data Skills 221

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Leverage digital channels. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 84

Charity Create Sponsor Sample 84

The Modern Nonprofit

OCTOBER 24, 2023

In this fast-paced sector where every minute and dollar counts, organizations must be resourceful to survive and thrive, especially during peak fundraising activities such as Giving Tuesday. The Next Steps Navigating the vast digital landscape can be daunting for small nonprofits with big missions.

Product 59

Product Service Support Nonprofit 59

Greater Giving

OCTOBER 5, 2023

Boost Your Fundraising Event with a Heads or Tails Game In the realm of nonprofit fundraising, traditional activities like the Wall of Wine and Heads and Tails have stood the test of time. Strategic Promotion for Maximum Impact To maximize ticket sales, shout it from the digital rooftops!

Game 98

Game Fundraising Captivate Law 98

EveryAction

NOVEMBER 9, 2022

If you’ve never tried it before, start with these two simple audience segments : active (made one or more donations in the last 12 months) and lapsed (made zero donations in the last 12 months.) Don’t worry, it doesn’t need to be complicated. Refine (and quantify) your message. Your bottom line will thank you! Get in touch here!

Gift 207

Gift Consultant Audience email 207

EveryAction

MAY 11, 2023

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. But the real test is whether or not they’ll do the work of volunteering time and effort. You need to activate your base and to move the needle on your issue.

Advocacy 207

Advocacy Nonprofit Training Train 207

Whole Whale

MAY 31, 2023

Friendly reminder that a/b testing can be of great help in deciding which fonts and colors are best preferred by your audiences making your email content more accessible. Ensure Keyboard Accessibility Make sure that all interactive elements in your email, such as links and buttons, can be accessed and activated using the keyboard.

Accessibility 52

Accessibility email United Kingdom Test 52

Saleforce Nonprofit

JANUARY 19, 2022

Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should. The change from paper to digital has meant that nonprofits depend heavily on platforms with embedded payment.

Support 98

Support Online Conservancy Test 98

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Candid

MAY 14, 2024

Like your annual spring cleaning, it’s something you should do every year, and it’s a great way to clean up your digital space. It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates. Test the link as a user to ensure it’s working.

Social Media 105

Social Media Media Social Profile 105

Nonprofit Tech for Good

JUNE 22, 2021

Reviewing their activity wall of donations to personally thank donors. Respond personally to new donation activity. Once you create your initial campaigns, there’s so much more you can do to think through and test the donor experience from start to finish. Finding new opportunities to build donor relationships.

Action 286

Action Fundraising Nonprofit Gift 286

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Likewise, with board development or any other learning activity.

Trend 221

Trend Digital Gartner Virtual 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

What caught my interest was Adam Ruff’s session called “From Manual To AI: The Past, Present and Future of Marketing Automation,” as Allison Fine and I are actively researching the use of AI to scale generosity. He also mentioned Quilt.Ai

Campaign 113

Campaign Fundraising Adobe Test 113

Tech Soup

JULY 16, 2013

But what if kids learned basic tech skills along with reading storybooks and taking spelling tests? Libraries, nonprofits, and schools are already working hard to teach digital skills and competency, but they need support of the entire community to help people thrive in the technology age. Defining Digital Literacy.

Digital 66

Digital Literacy Community Build 66

Whole Whale

MARCH 15, 2023

At Whole Whale, we love any chance to promote free resources and products to further aid in a person’s digital learning journey, and the best way we share this information is in a newsletter. Paying attention to your email metrics and testing frequently are great ways to improve your overall email strategy.

email 75

email Difference Marketing Retention 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

We have shifted to digital-mediated interactions for almost everything in our lives. The inability to create a variety of different contexts in our lives including different social roles, relationships, activities and goals. It is a fun activity that gets a few laughs, people moving, and replenishes energy.

Virtual 180

Virtual Tips Nonprofit Interaction 180