Media Cause

FEBRUARY 27, 2024

Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. change post-November strategies?

Communication 59

Communication Support Calendar Advocacy 59

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Is it time to take a step back and reevaluate your communication strategy? Consider implementing one or two solid list-building activities a year, like this one from Children’s Medical Center.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

It’s got to be fun – games and activities can make a big difference. Number of volunteers (if you are including an activity). The guide offers up 11 strategies for your GivingDay Campaign. I love the metaphor of a successful GivingDay campaign to a party: Timing is key. A unifying theme creates excitement and engagement.

Guide 108

Guide Giving Free Remix 108

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. The art of writing good teaser headlines is critical to getting more interaction. Here’s my public personal profile and here’s my brand page.

Facebook 112

Facebook Change Profile Impact 112

NonProfit Hub

MARCH 23, 2016

Headlines like “Why the Peach app is suddenly the hottest thing in social media” and “Peach Is So Hot Right Now” could be found littered across newsstands and the internet. BILLION active monthly users— more than the population of China. Don’t spread yourself thin by trying to communicate or build your brand across too many channels.

Social Network 28

Social Network Network Time Social 28

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. Chapter 2: Nonprofit Marketing Strategy. Chapter 3: Digital Promotion Strategies. Over the years these terms have evolved to fit the adoption of new marketing channels.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

Story 122

Story News Press Local 122

Connection Cafe

DECEMBER 1, 2017

An email list is a marketing tool that will round out your online marketing strategy. Furthermore, active language is also important for your CTA buttons. Whether it’s Twitter, LinkedIn, Facebook or Instagram, if there’s a social media channel available, someone is on it. Try something like: Yes, I would love to receive updates.

email 29

email Build Guide Social Media 29

Connection Cafe

FEBRUARY 24, 2016

Harness the collective power of your active social media voices to pressure decision makers. It’s not only interesting to see the nature of the conversation, it also helps inform the content strategy while offering powerful opportunities to reply with real time, personalized multi-channel engagement.

Influence 20

Influence Conversation Campaign Yemen 20

Connection Cafe

JANUARY 4, 2016

Major (and mega) gifts will continue to make the headlines, as will donors making choices for how to give back in new ways that push the limits of traditional philanthropy (aka both donor advised funds and Zuckerburg’s LLC). Embrace a Multi-channel Approach. Focus on Impact. Today’s donor is wired to be multichannel.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Connection Cafe

FEBRUARY 3, 2009

I had the pleasure of sitting in on the DMA 2009 Washington Nonprofit Conference session titled "New Media Channels — Adding Text Messaging, Social Networks and Media to the Marketing Mix" last Friday. Over the next few days, I’ll share a bit more from each speaker, but I wanted to start with Dane from HRC.

Mobile 22

Mobile People United States Headline 22

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Once a supporter donates, you can reply directly on the activity wall with a public, personalized message.

National 71

National Raise Headline Campaign 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. To reap all benefits of crowd funding for your organization, you need a strategy. There is no better way to structure your thinking that the POST which stands for People, Objective, Strategy, and Tools. Social Strategies.

Fund 130

Fund Campaign Practice Giving 130

Bloomerang

SEPTEMBER 12, 2021

We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. There was a new fire to put out constantly which kept me from working on some of the more important things and some of the fundraising strategies that I needed to employ. That’s kind of what we do.

Results 85

Results Video Donation Fundraising 85

Neon CRM

JULY 14, 2023

Does your nonprofit have a public relations strategy? By using thought leadership and social media content you can build your nonprofit public relations strategy on pillars of trust and credibility. Navigating Relationships with the Press Your media relations strategy is critical to building trust and credibility for your organization.

Public 52

Public Build Strategy Press 52

Connection Cafe

AUGUST 21, 2017

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. With a little bit of creativity and a willingness to try something new, here are a few ideas for taking creating a digital strategy for major gifts.

Gift 27

Gift Digital Online Pledge 27

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Collective activities are not new to social media. The Audubon Society organized the first Christmas Bird Count to inventory all the birds in the Western Hemisphere in 1900. But now using social media enable the Society and ( anyone else ) to increase this activity with less effort and less cost.

Measure 96

Measure Fund Impact Minnesota 96

Bloomerang

SEPTEMBER 6, 2021

So people right now are on WhatsApp and we can use it as a way to start a new channel of conversation with people that is complimentary to how we already communicate with volunteers, with donors, with, you know, our support base. And here’s some headlines of some news I found. So why do people love WhatsApp?

Community 67

Community Video Broadcast Phone 67

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. So here’s some strategies for you being able to test how your online giving experience stacks up. You need to have multiple giving channels with the same theme and branding.

Video 82

Video Fundraising Guide Test 82