Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

Retention 111

Retention Rate Donor Issue 111

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? What are UTM s?

Donor 297

Donor Track Campaign Facebook 297

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways. Step 7: Track and Review Your Metrics.

Database 52

Database Track Donor Management 52

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. this year for major donors.

Goal 300

Goal Fundraising Pledge ROI 300

NetWits

MAY 26, 2011

fact that I can often be found laying in bed at 6am and digging through client web reports. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. So with that, here is my sugggested list of 5 web reports every non profit should know, what for and why.

Report 251

Report Web Analytics Comparison 251

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 6) 74% regularly send email fundraising appeals.

email 334

email Marketing Data Digital 334

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? What does that mean?

Benchmark 40

Benchmark Analytics Google Comparison 40

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. By increasing your conversion rate to 1.5% 3) Engagement.

Metrics 321

Metrics Digital Marketing Retention 321

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

Mail 107

Mail Spam Rate email 107

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track. It’s no secret that growing membership is hard.

Create 169

Create Strategy Associations Registration 169

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Community Brands research found members who have used an online community report higher loyalty metrics. ’ Discover the Nimble AMS advantage!

Community 116

Community Platform Benefit Online 116

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding.

Strategy 277

Strategy Fundraising Social Media Nonprofit 277

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Track your own data. In this post, I’ll explore the fifth strategy. .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Send year-end reports reminding donors how they helped. . Don’t count on them remembering. or “ You did it!

Action 137

Action Strategy Donor Calendar 137

Bloomerang

APRIL 17, 2024

Include your employees and enable frontline action when identifying and prioritizing your goals. As the First Republic Bank reported, 90% of nonprofits are already collecting data ! You may be tracking the number of likes on a Facebook post. Ask yourself what information is relevant, timely, and actionable.

Data 99

Data Metrics Measure Goal 99

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Once you’ve decided on how you’ll base your score, it’s time to put it into action. Let’s get started! Why Is Engagement Scoring So Important?

Analytics 169

Analytics Associations Model Metrics 169

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate. Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action.

Application 273

Application Marketing Nonprofit Evaluation 273

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

Nimble AMS

OCTOBER 17, 2022

Pew Research Center reports that 97% of Americans now own a cell phone, with 80% of respondents texting. Text messages have an average open rate of 98% , compared to the email open rate of 22%. Text-to-give is the perfect call to action. Trust and connection matter in a member’s giving.

Associations 138

Associations Technology Giving Adopt 138

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift Results email Metrics 97

Get Fully Funded

JANUARY 5, 2024

As you draft your messages, focus on incorporating clear calls to action, using personalized language, and appealing to supporters’ emotions. Along with texts’ speed and unparalleled open rates , one of the biggest benefits of text marketing is how easy it is for your recipients to respond quickly and directly.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

Tools 361

Tools Fundraising Analytics Analysis 361

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 72

Time Metrics Analytics Adopt 72

sgEngage

FEBRUARY 17, 2023

For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Responses to website behavior.

email 74

email Communication Effective Fundraising 74

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. The same report also revealed that almost 60% of marketers’ budgets for online experiences will grow in 2022. Department.

Management 96

Management Virtual Registration Integration 96

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

email 52

email Rate ROI Social Media 52

Bloomerang

NOVEMBER 12, 2021

And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data? To figure this out, look at your website analytics, email analytics, conversion rates, social listening, and more. .

Analytics 107

Analytics Digital Tools Measure 107

sgEngage

FEBRUARY 18, 2023

For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Responses to website behavior.

email 67

email Communication Effective Fundraising 67

Cloud 4 Good

NOVEMBER 29, 2021

The other focuses on compliance needs, a rigorous system of checks and balances inherent to a system tracking and supporting organizations and individuals globally. . Dubbed the “30-Day Sustainability Challenge,” this constituent journey invites its audience to take personal action in the global movement fighting against climate change.

Blackbaud 101

Blackbaud Online Vermont Global 101

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan.

Management 52

Management Donor Blackbaud Retention 52

Forum One

SEPTEMBER 15, 2023

The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. There’s very little “out-of-the-box” Universal Analytics was designed to be useful immediately, providing over 30 pre-made reports.

Analytics 76

Analytics Museum University Google 76

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. take further action. That said, congrats to the early adopters!

Social Media 279

Social Media Awareness Causes Stats 279

Nucleus

AUGUST 17, 2021

It’s why your response rate to surveys dwindles over time. Will this data help us to make decisions or take action? Data Into Action Often associations collect data and read the reports but then don’t do anything with it. Know what you want to track and why you are tracking it. Can it inform action?

Survey 130

Survey Data Analytics Associations 130

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Consider using on-platform social data to engage your audience to learn more about upcoming initiatives or to inspire action. Can deploy custom target audiences, lookalike audiences, etc.

Social Media 97

Social Media Guide Media Social 97