Get Fully Funded

APRIL 4, 2024

Explain the impact of donations. Building relationships with all of your supporters can strengthen your donor retention rate and help your nonprofit raise more funds over time. Explain the impact of donations. 75% of donors who give regularly seek information about the nonprofit’s impact. Enable recurring donations.

Donation 110

Donation Strategy Nonprofit Gift 110

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

Test 52

Test email Spam United States 52

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

AUGUST 24, 2020

Posts can be as little as 250 words with a featured image or as long as a 5,000-word photo essay. Embed calls-to-action within your blog content. A growing trend is to add large, visually prominent calls-to-action to the body of blog posts approximately halfway into the post. Embed images and videos that are consistent in size.

Practice 352

Practice Nonprofit Newsletter News 352

Bloomerang

SEPTEMBER 20, 2023

The most effective donation pages are simple, impactful, and quick to complete. Use impact images and statements Humans are visual creatures—we’re drawn to images, especially ones that feature other humans. Using impactful images that show your organization’s work is a great way to motivate people to give to your cause.

Effective 85

Effective Donation Practice Build 85

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. million messages from January through the end of July alone, with a deliverability rate of over 95 percent—and we can’t wait to see what organizations on our platform do in the second half of this year.

Digital 130

Digital Advocacy Fundraising Channel 130

Nonprofit Tech for Good

MAY 8, 2020

She is also the Founder and CEO of Liz Ngonzi Transforms , a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and reach their potential. Storytelling is core to how we as human beings communicate.

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Storytelling Digital Channel Profile 295

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Dig into Your Data to Find Qualified Leads We all know that your organization is collecting lots of data about people and the actions they take. It reassures donors about the security and impact of their donation.

Donor 87

Donor Social Media Websites Content 87

TechImpact

MARCH 24, 2014

Image courtesy of Devore Tech. According to recent studies , using a real person’s name as the sender in an email increases open rates. Make the plain-text version of your email inviting to reach and impact as many people as possible. Add links to images. Think about how many emails you receive on a daily basis.

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email Tips Images Script 208

Media Cause

DECEMBER 15, 2023

Loading speed and the ability to view a webpage in its entirety significantly impacts user experience. Does your site include impact stories and testimonials to tell your organization’s story and share your mission impact? On pages, you should have one main CTA that does not compete with other actions or buttons.

Design 52

Design Benefit Ratio Audience 52

sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” For example, red might fire up your constituents to take action, while blue will make them feel calmer and more meditative.

email 72

email Communication Effective Fundraising 72

Whole Whale

JULY 18, 2022

Nonprofits offer the incredible opportunity to turn meaningless money into impact in the work. Don’t just ask people to give money – let them know how their donation will be used and what impact it will have. Use compelling images. People are visual creatures and tend to respond better to images than text alone.

email 64

email Time Fundraising Images 64

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. Highlight the ongoing need and impact to make the ask relevant.

Support 52

Support Donor Community Retention 52

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” For example, red might fire up your constituents to take action, while blue will make them feel calmer and more meditative.

email 80

email Communication Effective Fundraising 80

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Give it a try! What’s not ideal?

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Websites Nonprofit Guidelines Phone 245

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Image courtesy of Apple.

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email Marketing Test Mail 104

Bloomerang

MARCH 13, 2023

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. At least I hope you do!

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email Communication Mail Nonprofit 124

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

SEPTEMBER 6, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. billion by 2019 – a growth rate of 26%. Use large tappable buttons for calls-to-action: water.org.

Design 100

Design email Websites Practice 100

Nonprofit Tech for Good

AUGUST 23, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. billion by 2019 – a growth rate of 26%. Use large tappable buttons for calls-to-action: water.org.

Design 100

Design email Websites Practice 100

Get Fully Funded

SEPTEMBER 14, 2021

After all, growth plays a key role in increasing your nonprofit’s impact. Luckily, there are some simple actions you can take to boost your nonprofit’s revenue without planning extra fundraisers or dramatically changing your approach. Track your organization’s retention rate. Focus on building relationships.

Donation 64

Donation Strategy Retention Rate 64

TechImpact

JULY 16, 2014

Image courtesy of Fundraiser Help. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates? Program interests.

Donor 237

Donor Effective Fundraising Blackbaud 237

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. New donor retention plays a major role in your overall retention rate. You can see this represented in the image below: . Show the impact of donors’ contributions. . Showing Impact.

Retention 82

Retention Practice Donor Time 82

TechImpact

JUNE 3, 2014

Image courtesy of CRW Connect. One of the most important statistics to glean from this whole process is your donor retention rates, or, the number of donors who donate to your nonprofit each year. Here is a guide to help you effectively calculate donor retention rates. The truth is, there are really no secrets here.

Data 215

Data Donor Retention Demographics 215

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. Use high-quality images for ads.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Email Sign-Up Form. Test, and Test Again.

email 52

email Practice Marketing Test 52

Neon CRM

MAY 26, 2023

Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website. That is a website marketing campaign making an impact. Here are five ideas to consider.

Campaign 95

Campaign Marketing Ideas Help 95

Nonprofit Tech for Good

OCTOBER 10, 2017

Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Tweets can be text-based, images, graphics, or live streaming on Periscope. Write a minimum of five call-to-action and 10 stats posts/tweets with sources in advance that can be easily copied-and-pasted during the event.

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Conference Report Org Stream 231

Allegiance Group

MAY 1, 2024

Stay tuned to discover actionable insights that can truly make a difference. The infrequency of match offerings is an exciting way to entice new donors; plus, it often yields the highest response rate of any type of giving! Offer a match to donors, as this form of giving often has the highest response rate. #3

Campaign 52

Campaign Guide Fundraising Storytelling 52

Volunteer Hub

SEPTEMBER 24, 2021

Creating a strategic GivingTuesday fundraising campaign is an action that can deliver your nonprofit with a lot of value. Use images that elicit an emotional response from viewers. Provide prospects with a strong call-to-action. There is a lot of talk about fundraising strategies and potential impact leading up to GivingTuesday.

Volunteer 97

Volunteer Tips Donor Social Media 97

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). Impact Videos. They educate and entertain viewers quickly, feeding information to them in a comfortable, effective way.

Video 87

Video Nonprofit Images Awareness 87

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

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Question Donor Test Student 142

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. How many can we get to take an action at a moment’s notice? How many are new because a friend shared the action alert on their social media account? What do I need to do?”.

Advocacy 20

Advocacy Action Rate Conversation 20

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. For nonprofits, an effective call to action is paramount. Email subscriber ask language.

Test 84

Test Digital Headline Language 84

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be Clear With Your Call to Action. Also, don’t be afraid to send follow-up emails to improve your response rates.

Donation 67

Donation Tips Rate Mobile 67

DNL OmniMedia

JANUARY 17, 2024

For instance, you’ll want to track email open rates, social media likes, and click-through rates to gauge performance. For instance, if you’re featuring a cooking class, you might show off images of the completed dishes while promoting the instructor’s culinary expertise and accomplishments.

Game 52

Game Marketing Change Tips 52