EveryAction

MAY 15, 2017

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

Spam 134

Spam Rate Studies email 134

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%. Anything above 0.3%

Analytics 98

Analytics Data Spam Fundraising 98

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

Retention 113

Retention Rate Donor Issue 113

sgEngage

OCTOBER 24, 2023

To maximize the full potential of this period, organizations must explore innovative strategies to drive engagement, increase conversions, and amplify their overall impact. This guide will delve into actionable strategies to help organizations like yours elevate their fundraising with employee giving.

Impact 98

Impact Giving Strategy Gift 98

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 106

Action Difference Fundraising Nonprofit 106

Candid

FEBRUARY 27, 2024

Nonprofit organizations are always looking for ways to increase the impact of their work. When you hear directly from clients, you can better tailor services to their needs and preferences, which, in turn, helps increase client retention and impact. If your response rates are below 30%, interpret the responses with caution.

Rate 128

Rate Survey Nonprofit Sample 128

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 75

Action Report Practice Fundraising 75

Bloomerang

MAY 3, 2021

Secret Sauce: Easy-to-implement, practical action steps. One place I worked saw appeals with notes get a 30%+ rate of return vs. a 4% return from appeals without notes! . ACTION: Get board members to review your donor list. ACTION: Put a system in place to hand sign thank you letters. Ready for the secret sauce?

Action 129

Action Donor Tips Fundraising 129

Nonprofit Tech for Good

APRIL 17, 2021

Sponsored Post by: Accelerist , a leader in social impact partnership technology, supporting hundreds of brands and charitable organizations in finding and growing their partnerships with each other. The impact that partner (or any kind of donor) retention can have on a charitable organization should be no different.

Help 269

Help Retention Tips Template 269

Nonprofit Tech for Good

OCTOBER 15, 2022

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. Include a clear and compelling call to action. Even if your supporters don’t take the time to read your letter all the way through ( odds are, they won’t! About the Author.

Campaign 329

Campaign Tips Fundraising Mail 329

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Is it useful? Is it timely?

Metrics 52

Metrics Impact Guide Literacy 52

sgEngage

MAY 30, 2024

The pandemic, the Great Resignation, and an overall turbulent economy have all impacted labor trends in unforeseen and even unprecedented ways. Employee retention must be understood holistically—many interconnected elements create an environment where employees feel valued and want to stick around to grow their impact.

Retention 71

Retention Management Tips Nonprofit 71

ASU Lodestar Center

APRIL 1, 2022

Motivations for their giving include receiving tax deductions and understanding the impact their investment is making. Studies show that donors ask less about where their money is spent and more about the impact their donation is making. So, how can nonprofit leaders effectively communicate impact to stakeholders?

Impact 52

Impact Communication Effective Ratio 52

Nonprofit Tech for Good

APRIL 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It is more critical than ever to focus on the items that are going to have the biggest impact. . 2) Conversion Rates. By increasing your conversion rate to 1.5% 1) Traffic. 3) Engagement. 5) Retention.

Metrics 310

Metrics Digital Marketing Retention 310

Qgiv

OCTOBER 26, 2022

High levels of engagement lead to effective stewardship plans , increasing retention rates over time, and overall successful supporter relations. But did you also know that matching gifts can have a significant impact on your donor engagement efforts? As a nonprofit fundraiser, you’re likely familiar with these ideas already.

Gift 52

Gift Impact Donor Rate 52

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Let’s take a look at how event data can be put into action.

Associations 318

Associations Data Registration Analytics 318

Saleforce Nonprofit

OCTOBER 24, 2022

Today, we’re introducing our first Salesforce.org Impact Labs cohort on zero hunger and their work on U.S Impact Labs convenes community experts, or fellows, across sectors to co-create new technology solutions to support specific issue areas. How might we inspire funders to work toward long-range impact? Food Insecurity.

Hunger 93

Hunger Impact Puerto Rico Arkansas 93

Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

Donation 347

Donation Retention Gift Philanthropy 347

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. Instead of disrupting the narrative flow with external links or calls-to-action, donations become an integral part of the story itself.

Storytelling 80

Storytelling Digital Integration Blended 80

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. ChatGPT can help in generating actionable steps for execution.

Digital 295

Digital Strategy Guide Create 295

Saleforce Nonprofit

JANUARY 12, 2022

If we mobilized and rebranded as the “for-impact sector,” our purpose would become more clear, united by our mission to create positive change in our world. Jude drive the survival rate of childhood cancer patients from 20% to 80% since the hospital was founded in 1962 — how’s that for impact? There are 1.8

Impact 111

Impact Time Nonprofit Leadership 111

NetWits

MAY 31, 2012

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes. So may your second.

Rate 172

Rate Technique email Open 172

sgEngage

MARCH 15, 2024

The goal is then to turn those data insights into actionable tasks. That’s where technology can make a real impact. Each donor action in response to your outreach produces additional data to inform your next interaction. Quantifying the impact and success of services and programs can be challenging, but it’s essential.

Measure 94

Measure Help Analysis Metrics 94

Qgiv

MARCH 11, 2022

Bottom-of-funnel activities – For increasing impact. Take action to make it easier for your community to volunteer and do advocacy work. The post The Nonprofit Marketing Funnel: Up Your Comms Impact with This Strategy appeared first on Qgiv Blog. Analyze your “Donate” page. Donor community? Staff recruitment pool?”

Marketing 98

Marketing Strategy Impact Exercise 98

Saleforce Nonprofit

DECEMBER 11, 2021

UNICEF’s impact has been far and wide during the global COVID-19 pandemic as the organization has worked to accelerate vaccination efforts , support children impacted by the pandemic , and raise critical awareness about mental health at a time when depression and anxiety are increasing at alarming rates.

Children 59

Children Impact Share Bangladesh 59

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

email 333

email Marketing Data Digital 333

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. Encouraging action : An effective subject line can motivate recipients to take action.

Rate 102

Rate email Attention Open 102

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

Test 52

Test email Spam United States 52

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Most texts are read right away, so the easier it is to get involved, the more likely donors are to take action then and there. Those aboard the online fundraising train tend to not look back.

Ideas 354

Ideas Online Fundraising Social Media 354

Saleforce Nonprofit

JUNE 23, 2022

Empowerment is the greatest form of impact. It’s one of the most effective ways for companies to achieve social impact goals. Here are some highlights from the past year that show the impact of pro bono volunteering on its many stakeholders. Vice President, Tech for Social Impact, Salesforce.org. About the Author.

Companies 59

Companies Volunteer Impact Service 59

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events.

Tools 360

Tools Fundraising Analytics Analysis 360

DipJar

JANUARY 23, 2023

From increasing donors’ impact to forming valuable corporate partnerships, you can open up the door for greater community outcomes just by promoting matching donations. They often match at a dollar-for-dollar rate, doubling the original donation. Include a call-to-action and link that sends supporters directly to your donation page.

Donation 52

Donation Impact Guide Ratio 52

Nonprofit Tech for Good

APRIL 15, 2020

6) Add charity rating badges and program vs. operating expense graphics. If your nonprofit has been reviewed by Charity Navigator , the BBB Wise Giving Alliance , Charity Watch , or GiveWell and your reviews are good, then add your rating badges to your donation page(s). 7) Add giving impact statements.

Practice 363

Practice Donation Paypal Badge 363

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. So what happened to open rates? Make strategic adjustments?

Mail 106

Mail Spam Rate email 106

Candid

APRIL 13, 2021

These surveys—more than 75 to date—all help tell the story of the pandemic’s continued impact on the sector, including how needs and responses have changed and what funders and nonprofits expect moving forward. Organizations across the globe continue to feel negative impacts of COVID-19. News from Turkey does offer a glimmer of hope.

Rhode Island 75

Rhode Island Impact Turkey Survey 75