Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Let me give you an example.

Donor 294

Donor Track Campaign Facebook 294

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. The post starts off with general guidance. Not all fundraising programs look alike.

Action 73

Action Report Practice Fundraising 73

EveryAction

JUNE 21, 2023

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. Once the plan was approved, the ideal next step was a Byte Action Plan , which allowed our marketing team to create the foundational online marketing elements like social accounts, Google My Business, and Bing listings.

Marketing 243

Marketing Broadcast Analysis Awareness 243

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59

Raise Campaign Money Online 59

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

Virtual 163

Virtual Advocacy Channel Mobile 163

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Acquisition Channel Spend your money wisely! Initially, a campaign may look successful based solely on acquisition numbers.

Retention 169

Retention Data Rate Demographics 169

NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

Campaign 253

Campaign Fundraising Maryland Channel 253

Amy Sample Ward

MARCH 5, 2013

The social channels you set up are the various rooms in the house where guests gather, certain groups sticking together in certain rooms just as your community naturally segments across the web. Social media is the place where you can change a donation ask from a stranger into a call to action from a friend.

eBook 276

eBook Social Media Campaign Media 276

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

Association Analytics

MAY 17, 2021

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Acquisition Channel. Initially, a campaign may look successful based solely on acquisition numbers. Consider the following when looking at retention: Tenure.

Retention 192

Retention Data Associations Rate 192

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

Question 274

Question Giving Sponsor Nonprofit 274

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Launch your campaign. Along the way, it’s key to track and analyze your campaign’s performance data.

Fund 52

Fund Donor Strategy Search 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use a call-to-action. Just remember to tailor your content to each channel. Get to know your audience.

Video 105

Video Support Tips Audio 105

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Collaborate creatively.

Organization 52

Organization Online Influence Metrics 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action.

Communication 299

Communication Fundraising Test Hints 299

Nonprofits Source

MARCH 4, 2024

Just like other community-based organizations , nonprofits and advocacy groups thrive off of supporters’ passion, drive, and action. How to tailor strategies to supporter preferences To really tap into community support, take inspiration from engagement political campaign engagement strategies. Collect feedback from stakeholders.

Mobile 59

Mobile Strategy Advocacy Causes 59

Qgiv

OCTOBER 9, 2023

A cause marketing campaign benefits both you and the business you work with while developing connections with your community. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours.

Causes 52

Causes Marketing Impact Guide 52

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

CauseVox

JULY 18, 2023

Are you on track to meet your goals? There is still plenty of time left in the year -including important events like Giving Tuesday and end-of-year campaigns – to reset and get back on track. Evaluate your progress and determine whether you are on track to meet your targets. Get Back On Track (Or Stay on Track!)

Develop 76

Develop Fundraising Pledge Track 76

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

Support 52

Support Donor Community Retention 52

DNL OmniMedia

JANUARY 17, 2024

Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Previous engagement.

Game 52

Game Marketing Change Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Upwell graciously agreed to let me republish this piece from the their blog that shared their methodology for campaigns. The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? We pair actions with news. We write the great tweet to go with that video.

Campaign 122

Campaign Conservancy Measure Method 122

Nonprofit Tech for Good

APRIL 2, 2023

This information can then be given to your donors and used on your marketing channels. 8) Creating New and Exciting Fundraisers Looking for inspiration for a new fundraising challenge or a fresh approach to your campaign emails? ChatGPT can also craft stewardship emails to your board or provide them with essential mission updates.

Tools 361

Tools Fundraising Analytics Analysis 361

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. Core Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

Nonprofit Tech for Good

AUGUST 19, 2023

In addition to saving time and resources, online giving options also provide you with a way to track donations and donor data in real-time, which can help you better understand your donor base and improve your fundraising strategies. Creating effective email fundraising campaigns will result in more donations down the line.

Donation 215

Donation Digital Online Giving 215

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Nonprofit advocacy campaigns require focused planning and robust software solutions and outreach resources. Use your CRM to track relationships with supporters. Focus on volunteer retention.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Those insights should drive messaging and campaigns. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. take further action. That said, congrats to the early adopters!

Social Media 278

Social Media Awareness Causes Stats 278

Bloomerang

MAY 15, 2023

It includes both your appeals and general communications and their actions and responses. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them. To get started, take a look at: Past campaign performance: How did the campaign perform last year?

Data 92

Data Gift Relationship Interaction 92