Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context.

Library 104

Library Influence Demographics Nonprofit 104

M+R

AUGUST 23, 2023

By the time you’ve read this very sentence, all of those trends have become irrelevant (except for Taylor, of course!) and new trends have emerged, taking over 150 million users in the United States on a visual ride with them. By jumping in on evergreen trends, your organization’s content could become part of the ride.

Team 82

Team Meme Sound Trend 82

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 92

Online Fundraising Benchmark Adwords 92

Candid

FEBRUARY 27, 2024

If you can trust the data to be representative, you can trust it to yield actionable insights. Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result. and explaining why you are gathering the information.

Rate 128

Rate Survey Nonprofit Sample 128

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Compare that to 2017, when It grew by 23%, and 15% growth in the year before.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! If you are short on time, you can find a few key highlights below that will give you instant insights and action tips for your work promoting social good. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. 9) Create a compelling, action-oriented “Thank You for Your donation” page.

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

JUNE 1, 2021

Emails with personalized subject lines are 26% more likely to be opened and personalized calls to action convert 202% better than default calls to action. According to the 2020 Global Trends in Giving Report , 26% of online donors say that email is the communication tool that most inspires them to give.

email 334

email Marketing Data Digital 334

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here !

Communication 130

Communication Practice Program Instruction 130

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. There are rage tweeters and arrogant trolls that occasionally trend to the top. Positive news about your mission and programs. Twitter can be mean.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. Your emotions compel your body to take action.

Video 312

Video Share Social Social Media 312

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Understanding the tipping points and which behaviors lead to them allows you to take deliberate actions to encourage more engagement and build customer loyalty.

Aggregator 169

Aggregator Associations Activities Active 169

Nimble AMS

FEBRUARY 15, 2024

We also worked with the Nimble AMS team to build an AI-driven solution that automatically identifies members at risk of lapsing, and then helps us take quick action to save the memberships. “We’re able to process memberships and run reports so much faster with Nimble AMS.

Associations 148

Associations Missouri Measure Culture 148

Care2

JANUARY 21, 2013

But what kind of a direct impact do these “social actions” really have especially for nonprofits? Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action?

Benchmark 69

Benchmark Survey Video Uganda 69

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Tags: Influence Performance Measurement Tips & Trends.

Benchmark 50

Benchmark Convio Trend Statistics 50

Whole Whale

SEPTEMBER 3, 2021

Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. The trend towards increased privacy is likely to stick.

email 104

email Marketing Test Mail 104

Care2

MAY 12, 2016

The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past decade. million advocacy actions. million advocacy actions. The study is comprised of a diverse mix of 105 nonprofits of various sizes and sectors. The study analyzed 2.8

Trend 28

Trend Online Impact Benchmark 28

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. Transform Actions Into Money. So how do you clear a path from taking action to giving money?

Giving 235

Giving Advocacy Rate Action 235

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes. Membership.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

sgEngage

MARCH 30, 2021

Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. Though the trend line started to move in the same trajectory as in years past, the rebound was not as significant as many had hoped, with August seeing the “best” post-pandemic outcome.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Classy

AUGUST 19, 2021

Driving action for the greater good is not just the outcome of our products but the core of who we are at Classy. . Keep Up With the Data and Trends Informing Fundraising Today. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Meet Eric Pannese.

Product 52

Product Design San Diego Management 52

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Increased traffic from search engines such as Google, can then be converted into engaged supporters or donors through compelling calls-to-action. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Candid

FEBRUARY 6, 2024

Through the group, we are taking action to help build a more equitable, efficient, effective, and transparent philanthropic sector through the strategic use of evaluation and data. We decided to develop a shared definition is for benchmarking only. We quickly learned, however, of the complexity of defining the terms.

Data 59

Data Support Demographics Evaluation 59

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy.

Professional 49

Professional Communication Blackbaud Fundraising 49

Saleforce Nonprofit

AUGUST 20, 2021

Workshops, panels, discussions, mentoring, a thriving job board, and networking are all part of WOC, as well as a sister branch, Allies in Action , for white allies to support and learn. Here are five actions you can take right now to begin leveraging DEI strategies to drive fundraising success. DEI Benchmarking.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 105

Effective Demographics Philanthropy United States 105

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can leverage your email list to drive further action on other platforms. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Connection Cafe

MARCH 30, 2021

Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. Though the trend line started to move in the same trajectory as in years past, the rebound was not as significant as many had hoped, with August seeing the “best” post-pandemic outcome.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Tech Soup

MARCH 25, 2014

GrantStation polls organizations on the status of their grantseeking in order to provide the nonprofit sector with a vivid, up-to-date snapshot of grantseeking today, and you can help the grantseeking community stay on top of trends through your participation. You can click here to see past reports. The survey runs through 03/31/14.

Survey 50

Survey Benchmark Comparison Poll 50

Care2

MAY 19, 2014

It''s important to make sure that your nonprofit has a website that''s responsive including action and donation pages. Marketing Research Metrics Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends nptech' What are your investment goals and wish list items for 2014?

Digital 73

Digital Money Mobile Benchmark 73

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can leverage your email list to drive further action on other platforms. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70