Greater Giving

FEBRUARY 22, 2022

The “up” months include the year-end giving season, where donors are inspired to make their last tax-deductible donations for the year. This is also the time when many organizations host their year-end gala or another major event to drive even more donations. A conversion-optimized donation page. Simple navigation.

Websites 97

Websites Donation Images Mobile 97

TechImpact

OCTOBER 17, 2013

In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads!

Digital 183

Digital Donation Strategy Mobile 183

Neon CRM

JULY 13, 2023

Recent statistics show that GivingTuesday revenue reached an all-time high in 2022, with supporters donating $3.1 It’s an easy, free way to mobilize current supporters to spread the word about your cause and encourage their networks to donate on a day dedicated specifically to giving. billion that year.

Social Media 98

Social Media Ideas Donor Media 98

The Modern Nonprofit

MAY 16, 2023

The Power of Events in Nonprofit Fundraising Events are a game-changer for nonprofits, and here’s why: Raise funds : Events help you generate funds through ticket sales, sponsorships, auctions, and donations. Ticket sales, sponsorships, and donations all add to your fundraising goals.

Impact 98

Impact Create Nonprofit Awareness 98

CauseVox

JULY 31, 2023

Through a combination of fundraising efforts, community engagement, and storytelling, Giving Days aim to create a surge of donations and raise awareness about the vital work your nonprofit organization is doing. Raising Awareness Giving Days help raise awareness and visibility for non-profit organizations.

Giving 80

Giving Nonprofit Awareness Hosting 80

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public.

Public 324

Public Service Script Oregon 324

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. And it’s a direct line where you can share the work you do with your supporters to provide transparency and motivate your community for action.

Social Media 52

Social Media Media Guide Social 52

Greater Giving

FEBRUARY 12, 2024

Signature Gala Evening Elements A well planned event timeline builds excitement and spurs action without feeling forced. A “Mission Moment” showcases real-life impact with a concise emotional story focused on a tangible achievement made possible by donations. Focus on storytelling. Set realistic goals.

Charity 105

Charity Music Captivate Causes 105

Pamela Grow

JANUARY 11, 2024

Keeping on top of the basics, and being aware of the following trends will continue to serve you best. Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal.

Trend 59

Trend Storytelling Paypal Mail 59

Qgiv

JUNE 6, 2023

Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. Facebook Ads help your organization raise awareness both for your cause and specific projects by allowing you to create unique campaigns.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Qgiv

OCTOBER 18, 2022

Not only does this deter donors from making a donation to your organization, but it could also negatively impact your donor retention rates. To encourage donations and connect with your base, try segmenting your donors. Focus on storytelling. Once donors open your email, your next job is to convince them to make a donation.

email 52

email Campaign Strategy Giving 52

Top Nonprofits

APRIL 20, 2022

By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline. Leverage storytelling to build a base. Leverage storytelling to build a base. This is your call to action.

Advocacy 130

Advocacy Campaign Tips Storytelling 130

Qgiv

APRIL 22, 2024

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. PR allows you to strategically increase awareness of your mission for both your supporters and potential partners.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

MAY 6, 2021

More specifically, text-to-donate for small nonprofits can be extremely beneficial. Even without the resources of a larger organization, your organization can use a reliable text-to-donate tool to collect gifts, send quick communications, and provide convenience for donors. Text-to-Donate vs Text-to-Give. Text fundraising!

Donation 64

Donation Guide Nonprofit Mobile 64

ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Choose the Story Type. Evaluate your Campaign.

Storytelling 45

Storytelling Audience Channel Story 45

Qgiv

JANUARY 8, 2024

Whether your collaboration works as a sponsorship or a cause marketing campaign , find a business that aligns with your nonprofit to boost awareness with strategic collaboration. Some giving options your nonprofit can consider are: Recurring giving Digital wallets Mobile donations Matching gifts Giving apps Crowdfunding platforms And more!

Trend 52

Trend Raise Tools Tips 52

Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. This year, nonprofits face the return to fundraising in a hybrid environment with a continued focus on developing strong online donation experiences. .

Question 95

Question Giving Gift Campaign 95

Qgiv

MARCH 29, 2023

The Google Ad Grant is an incredible opportunity for nonprofits to improve awareness of their cause and take their online presence to the next level. For ads to rank high in Google Search, it’s critical that websites are easy to navigate and actionable with call-to-actions for conversion tracking. Structure accounts accordingly.

Grant 97

Grant Google Nonprofit National 97

Allegiance Group

OCTOBER 16, 2023

The MGO is a big deal because it requires a unique skill set: A love for people A genuine dedication to your cause A good storyteller (and ‘question asker’!) They like people, are dedicated and enthusiastic about your cause, are great storytellers and listeners , and have a natural gift for raising money (of course!).

Gift 52

Gift Interview Question Articulate 52

Connection Cafe

DECEMBER 18, 2019

This year, along with our partner, Changing Our World, we conducted a nationally representative study , among Gen Z and Millennials (those born between 1981-2001) to better understand the donation habits of Gen Z and Millennials and uncover what it means for the future of fundraising. He donates time, money, and items multiple times a year.

Audience 42

Audience Generation Donation Donor 42

Qgiv

SEPTEMBER 1, 2021

Nonprofits and cause driven organizations just like yours are now marketing on Tiktok to help raise awareness and support for their missions! Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Brand or cause awareness. GivingSzn #TikTokPartner #UnitedWay #Donate #FYP ?

Marketing 117

Marketing Madagascar Guide Social Media 117

CauseVox

JUNE 15, 2023

Using CauseVox’s platform, Endure To Cure exemplifies the power of peer-to-peer fundraising by mobilizing almost 1000 individuals to donate to the Pediatric Cancer Foundation. This leads to higher levels of engagement, increased donations, and a stronger sense of community around the nonprofit’s cause.

Personal 73

Personal Build Effective Fundraising 73

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Goal: Awareness Metric: Total Reach/Impressions. Measuring beyond "likes". Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Then, leverage SMS campaigns for urgent appeals, event notifications, and fundraising drives, including links to your website or donation pages for quick and easy responses.

Marketing 52

Marketing Tips Influence Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. We decided to donate and became evangelical on our social networks to spread awareness. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. By Nasser Asif, Director of Marketing and Media, See3 Communications.

Storytelling 73

Storytelling Yahoo Story Google 73

Allegiance Group

MAY 1, 2024

Stay tuned to discover actionable insights that can truly make a difference. 3 Tell Stories that Make You Stand Out from the Crowd In episode 3 of “Year-End in July,” guests Dom Spinosa, Alyssa Boger, and copywriting expert Cathe Hoerth discuss the power of storytelling in fundraising. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. To make the most of these platforms, include calls to action in your posts with direct links to donation pages or event registrations.

Digital 75

Digital Marketing Donor Channel 75

CauseVox

NOVEMBER 18, 2021

Use Storytelling To Drive Your Year-End Fundraising. In the session, “5 Essential Stories to Drive Donations At Year-End” Nonprofit Marketing Expert Julia Campbell explained the value of stories for engaging donors. If you’re not sure how to get started with your storytelling, ask your donors! Who doesn’t love a good story?

Fundraising 80

Fundraising Social Media Sponsor Mail 80

The Modern Nonprofit

JUNE 13, 2023

Sharing stories of immigrants’ experiences and successes Storytelling Night : Host an event where immigrants share their stories. Highlighting these stories helps raise awareness and appreciation for the resilience and determination of immigrant populations. Let’s fill up those newsfeeds with positivity and admiration.

Celebrate 52

Celebrate National Raise Fund 52

Kindful

APRIL 5, 2021

Call-to-action video. Call-to-action video. A call-to-action video is simply a video with an “ask.” The main audience for this video will be those who are already aware and aligned with your mission. A call-to-action video will help cultivate that alignment and elicit a response. Story and mission video.

Video 98

Video Fundraising Articulate Nonprofit 98

Get Fully Funded

JUNE 16, 2022

In most cases, this will include all incoming donations that can be attributed to that specific campaign. . For example, you might launch an initial awareness campaign to help attract new supporters. You’ll also need to measure your outputs. To calculate your ROI, divide your output by your input.

Raise 59

Raise Campaign Money Online 59

ASU Lodestar Center

FEBRUARY 2, 2016

Plus, unlike the upcoming Generation Z, Millennials have billions of dollars to spend -- or donate. Your nonprofit sells bracelets made by youth from disadvantaged neighborhoods and 100% of the proceeds go to raise awareness about polluted water for endangered species in third-world countries with evil dictatorships. Keep it simple.

Video 40

Video Digital Storytelling YouTube 40

Achieve

AUGUST 12, 2021

Offer a streamlined donation process. Achieve found that 90% of millennials who donate are motivated to give by a compelling mission, rather than a specific organization. . volunteer fundraisers to brush up on your storytelling abilities. . Clear calls-to-action (CTAs). Salsa’s guide to donate buttons.

Audience 82

Audience Tips Fundraising Social Media 82

Allegiance Group

APRIL 15, 2024

Link direct mail to other channels using scannable QR codes that lead to landing pages, donation forms, or social media posts. Consider pairing each direct mail campaign with email follow-ups that reinforce the key message and encourage supporters to donate online. Peer organizations. Gathering missed connection insights.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. In this example, the video would be used to get Beth’s friends to donate to support her participation in the event. Embed Video on a Donation Page. Video can compliment a donation page. Test, but be careful. Utilize YouTube Annotations.

Video 106

Video El Salvador Donation Fundraising 106

NonProfit Hub

DECEMBER 7, 2017

This year, the agencies behind the event, including the Bill and Melinda Gates Foundation and DataKind, analyzed results in an insight report covering how much money was raised, how many people donated, what the impact of the money was and many other factors that came into play on Nov. Storytelling works.

Learning 57

Learning New York City Storytelling Contest 57