Nonprofit Tech for Good

AUGUST 9, 2021

Since then it has grown from 106 million active monthly users to 310 million active monthly users. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? This overarching goal can be broken down into a few smaller goals, such as: Spread awareness about our cause Gain financial support through online donations Increase volunteer activity sign-ups This information will serve as the guiding star of your WordPress content strategy.

WordPress 52

WordPress Content Strategy Create 52

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Community Brands research found members who have used an online community report higher loyalty metrics. Boost engagement Want to increase member engagement?

Community 116

Community Platform Benefit Online 116

M+R

MAY 31, 2022

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Others haven’t, so you’re still seeing “open rate” — but now it means “combined open rate.”.

Mail 108

Mail Spam Rate email 108

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

Strategy 98

Strategy Measure Social Media Metrics 98

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Does a specific call-to-action phrase work better than others (like “Join Now” versus “Sign Up to be a Member”)? K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Association Analytics

NOVEMBER 16, 2021

Analytics are typically more concerned with why your business has performed this way, what will happen in the future, and what actions you can take to influence the results. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities. Step 1: Create a Plan.

Analytics 169

Analytics Data Beginner Associations 169

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! UA used “cookie-based” tracking that allowed the platform to record web activity on the site during a user’s session on the site.

Benchmark 40

Benchmark Analytics Google Comparison 40

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be aware of key accomplishments, metrics, testimonials, and milestones. Is the donor renewal rate low?

Fundraising 350

Fundraising Mail Law Donation 350

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Get Fully Funded

JANUARY 24, 2024

By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Since your QR codes should lead to key landing pages for your fundraising campaign, evaluate the following metrics: Total scans. Bounce rate. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. retain 75% of previous year’s donors; or activity-based—e.g., Outline specific actions and the necessary budget to achieve those goals. Step 2: Identify specific, realistic goals.

Gift 74

Gift Develop Measure Reflection 74

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Get Fully Funded

JANUARY 24, 2024

Put simply, email automation is a feature of marketing software that allows your organization to set up emails that are automatically triggered by supporters’ actions. You create one or more emails for a specific purpose, such as thanking donors for taking action. Then, sit back and let your automatic emails do the work.

Relationship 59

Relationship email Donor Wisconsin 59

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Start tracking your retention rates. To improve your retention rate over time, you first have to track it!

Retention 75

Retention Donor Online Rate 75

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? How are your marketing activities going to help you get there? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Check your metrics, focusing on overall numbers and growth. What’s working? What’s not working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Email tools.

Communication 98

Communication Donor Data Guide 98

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals.

Management 52

Management Donor Blackbaud Retention 52

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. retain 75% of previous year’s donors; or activity-based—e.g., Outline specific actions and the necessary budget to achieve those goals. Step 2: Identify specific, realistic goals.

Gift 52

Gift Develop Measure Reflection 52

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Sales Activities.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Media Cause

NOVEMBER 5, 2021

Once your GA4 property is active, you’ll immediately be tracking a number of events as standard. Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. Out of the box standard event tracking. Site search.

Analytics 52

Analytics Google Story Metrics 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. This means you can better track actions that result in a lead acquisition or a donation.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Segment Users Based on Activity/Interest. Define Your Goal + Have a Clear Call to Action. Visitors almost always have a reason for landing on your site. Email Sign-Up Form.

email 52

email Practice Marketing Test 52

Classy

AUGUST 4, 2021

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. They’ll look at metrics on missing donor data, address updates, and donor actions. How many volunteer hours were recorded for a park cleanup event.

Fundraising 95

Fundraising Metrics Database Nonprofit 95

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

ASU Lodestar Center

APRIL 1, 2022

Charity watchdogs are a type of nonprofit that publicly share information about charities, including reviews and ratings. When a prospect sees themselves as a part of the story, helping solve the problem, the call to action is more meaningful on an intimate level. The problem with ratios. Where and how to tell the story.

Impact 52

Impact Communication Effective Ratio 52

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% We recommend you start with these 7 Key Database Metrics. We recommend you start with these 7 Key Database Metrics. This essential information will allow you to precisely set your donor targets and properly budget for acquisition activities.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

NOVEMBER 10, 2023

Your development director leads your fundraising team, which includes your major gifts activities. Empower prospects to see your mission in action and understand exactly how your organization operates and creates the most significant impact possible. Identify prospective major donors based on wealth and engagement metrics.

Gift 97

Gift Raise Guide Relationship 97

Bloomerang

MARCH 30, 2023

Much like a volunteer recruitment strategy, this volunteer engagement playbook is essential to all your volunteer programs and activities. Metrics matter! Without these important metrics, you will be unable to measure your success accurately. Here are the most important metrics to keep track of: Retention rate.

Volunteer 91

Volunteer Strategy Organization Metrics 91

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. Track donors’ engagement AI tools can help measure supporters’ feelings and opinions about your nonprofit by gathering data from surveys, polls, forms, and marketing engagement metrics like email opens or social media likes.

Tools 84

Tools Donor Fundraising Survey 84

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. It will establish rules, expectations for gift officer interactions, and coordinates activities amongst staff. are clearly documented within the database.

Database 52

Database Track Donor Management 52