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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

Metrics 52
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 235
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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic.

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Let Data Drive Your Decisions

Bloomerang

You may be tracking the number of likes on a Facebook post. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. Your new metric may be a 20% reduction in employee turnover.

Data 106
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Google Analytics and Benchmarks: HAWK

M+R

Well the world doesn’t stop turning, and we have another big deadline coming up: as of July 1, 2024 users won’t be able to access any Universal Analytics properties or APIs and all data will be deleted. So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking!

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.