NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content. Calls to action.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? What is on your To Do List for 2011?

Social Media 261

Social Media Interview Examples Media 261

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? What is on your To Do List for 2011?

Social Media 209

Social Media Conservancy Interview Media 209

NTEN

OCTOBER 21, 2011

This intense 5-part training will take you deep into the decision-making matrix and help you walk away with a way to plan social media strategies, including the tools best suited for the job. Define which social media channel(s) are most appropriate to implement based on your organizational goals.

Social Media 58

Social Media Media Social Channel 58

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

DNL OmniMedia

FEBRUARY 3, 2023

The format will work for pretty much any event type, including: Auctions 5Ks Fundraising concerts Conferences/panels Galas Remember, as you plan a hybrid event, come up with ways to engage both audiences in equal measure. Conduct a bit of market research to determine your target audience’s preferred communication channels.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Encourage brainstorming.

Campaign 97

Campaign Online Chapter Model 97

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. How can you easily offer additional ways to give or open up more engagement channels?

Retention 85

Retention Donor Guide Rate 85

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

Profit 120

Profit Los Angeles Social Storytelling 120

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. Learn about the tools available that bring mobile, web and social together. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences.

Mobile 99

Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Amy Sample Ward

JUNE 15, 2012

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites. What do you think?

Hunger 120

Hunger Web America Case Study 120

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. Though it seems like a lot of channels, it is manageable with shared responsibility.

Social Media 96

Social Media Collaboration Org Media 96

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Which tools are you using and why? Learn more about Greg on LinkedIn. Let us know in the comments.

Social Media 50

Social Media San Francisco Conference Media 50

Connection Cafe

JANUARY 17, 2012

The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. ” By Chip Bell, Summit 2011 keynote speaker. Level Best : Better understand evaluation and measurement tools for valuable, practical results. Read our own Seth Merritt's book review now.

Case Study 55

Case Study Org Nonprofit Chapter 55

Tech Soup

AUGUST 28, 2011

online community channels. This e-book from the OneVoice for Accessible ICT Coalition outlines the first measures a web developer should take towards making a site accessible. Peter Cheer shares the upcoming 2011 da Vinci Awards celebrating global excellence in assistive technology, slated for September 22 in Dearborn, Michigan.

Accessibility 44

Accessibility Voice Community Michigan 44

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. We also used tools like UserVoice to get feedback from those who could not join us in person. Tools to Reinforce Positive Interaction.

Voice 75

Voice Practice Community San Francisco 75

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

Data 91

Data New York Government Digital 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. We’re dying to share tactics, tools and trip-ups from organizations who have ventured deep into mobile and lived to tell.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Last month, I heard a talk by author Jonathan Salem Baskin about his soon to be published book, “ Histories of Social Media.&# The book looks at social media concepts and ideas, asks is this really new? The technology tools certainly are, but history provides a context for every behavioral quality of new media.

Measure 96

Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

Social Media 129

Social Media Media Social Chart 129

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 85

Raise Money Online Giving 85

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). However, conversion rates were flat. Content Curation.

Conversation 106

Conversation Chapter Channel Module 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. Is this a multi channel campaign? charity: water is a nimble and fast moving organization and our approach to measurement reflects this. Tell me about this year’s campaign? Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

” After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs, my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact. They created a fake ATM, then used an iPad to create the ATM “program”.

Impact 122

Impact Method San Francisco Social 122

Amy Sample Ward

SEPTEMBER 19, 2011

"This post draws from over 30 in-depth, semi structured interviews conducted with coordinators of and participants in the Egyptian revolution between March and August 2011." " A Roundup of Valuable Twitter Tools – Noupe – A great round up of Twitter tools – some great long-time favorites and some newer tools.

Egypt 122

Egypt Web Tunisia Model 122

Saleforce Nonprofit

AUGUST 17, 2022

AnnieCannons gives human trafficking survivors the tools to support themselves and their family. Since 2011, with the help of their supporters they have rescued over 2,300 vulnerable and traumatized children from the sex trade industry and helped keep hundreds more from entering the sex trade through their various prevention programs.

Asia 98

Asia Dominican Republic Cambodia Children 98

Nonprofit Tech for Good

JANUARY 18, 2011

What was the very first social media tool your organization utilized, and when? In February 2006, WITNESS first social media tool was the launch of its YouTube Channel. What social media tools are you currently utilizing? Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations.

Social Media 231

Social Media Examples Interview Media 231

Tech Soup

DECEMBER 9, 2013

We have certainly seen some examples of maps or charts that the user can interact with, but with the over saturation of static infographic images, 2014 and the plethora of tools emerging that make these options really easy, we will see more organizations using data for storytelling that users can watch, click on, and really explore."

Celebrate 90

Celebrate News Technology Nonprofit 90