Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Different tools have different audiences.

Social Media 99

Social Media Guide Media Social 99

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Multi-channel marketing allows your nonprofit to reach more supporters by expanding your overall communication channels. Marketing specialists.

Virtual 105

Virtual Nonprofit Stream Channel 105

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

Social Media 246

Social Media Media Social Stats 246

NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content. Calls to action. Landing pages.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

Social Media 189

Social Media Foundation Examples Media 189

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Use a multi-channel fundraising approach. Multi-channel fundraising — or using multiple forms of outreach to connect with your donors — is a very effective way to reach your base. Here are some different fundraising channels that you could try: . John founded Snowball in 2011.

Donation 85

Donation Fundraising Tips Channel 85

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Have you been able to use these tools to raise money online? What is on your To Do List for 2011? Twitter: twitter.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. com/savethecats.

Social Media 258

Social Media Interview Examples Media 258

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. You can download it here. Great idea!

Calendar 106

Calendar Measure Strategy Digital 106

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? What is on your To Do List for 2011?

Social Media 207

Social Media Conservancy Interview Media 207

NTEN

JUNE 28, 2011

[Editor's note: The following is an excerpt from an article that first appeared in the June 2011 issue of NTEN:Change. Otherwise, you’ll be excluding other groups you’ll need to reach through other channels. Read the complete article in NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ]

Facebook 100

Facebook Volunteer Effective Tools 100

NTEN

JANUARY 5, 2012

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. You can download the complete report from NonprofitMarketingGuide.com. Here's to hoping that 2012 will see more of these barriers disappear!

Communication 80

Communication Trend Report NTEN 80

NTEN

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. Millennials want basic information and tools for action. Using a mobile app allows you as a nonprofit to have a tool where you can push messages out about how to volunteer/give, what the impact is, etc. You must segment your channels of asking.

Mobile 55

Mobile St. Louis Donor Blackberry 55

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. This post is a roundup of the videos, photos, and tweets from the day. Since Mark works solo, this is a useful tool. My role was to document the event and collect stories.

Story 95

Story Service Arts NTC 95

NTEN

OCTOBER 21, 2011

This intense 5-part training will take you deep into the decision-making matrix and help you walk away with a way to plan social media strategies, including the tools best suited for the job. Define which social media channel(s) are most appropriate to implement based on your organizational goals.

Social Media 58

Social Media Media Social Channel 58

DNL OmniMedia

FEBRUARY 3, 2023

Conduct a bit of market research to determine your target audience’s preferred communication channels. Then, consider the following marketing channels and choose a handful that you think will work best for your unique audience and marketing goals: TV and radio spots. Give attendees more to do.

Strategy 52

Strategy Nonprofit Audience Hosting 52

sgEngage

DECEMBER 9, 2021

This figure represents a massive adoption of this connective tech with only 5% of American adults using social media in 2005 and 50% in 2011. [1]. It’s no secret that video is a very strong marketing tool. According to Pew Research Center, 72% of the American public uses some type of social media. Art Fund “See Everything”.

Museum 99

Museum Social Media Campaign Media 99

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Channels covered included online, direct mail, telemarketing and canvassing." The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

SEPTEMBER 14, 2010

That’s right, the session selection process is open for the 2011 Nonprofit Technology Conference ! In this session, we will explore the meaning of community across channels and how to choose and manage the strategic direction of multi-channel community building. Vote today!

Proposal 134

Proposal Louisiana NTEN Facilitation 134

Amy Sample Ward

OCTOBER 27, 2011

For many nonprofits, it’s far more obvious that such tools can be useful than how to use them. In addition to funding, the tools below can engage new supporters, constituents and future advocates. " 11 Innovative Crowdfunding Platforms for Social Good – "Why crowdsource?

Web 114

Web Bookmarking Social Media Advocacy 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Encourage brainstorming.

Campaign 97

Campaign Online Chapter Model 97

Nonprofit Tech for Good

JANUARY 3, 2012

In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Enter The Colbert Report and The Daily Show with Jon Stewart : VIDEO: 2011: A Look Back. The Daily Show remembers the important stories of 2011 so you don’t have to. .

Social Media 244

Social Media Media Management Social 244

NTEN

FEBRUARY 10, 2011

You've probably heard us talking a lot about how we want to send as many people as possible to the 2011 Nonprofit Technology Conference on scholarships. We're also co-hosting the 2011 Innogive Conference on March 16, the day prior to the NTC. The deadline to apply is Febraury 15, 2011, so apply now! Come listen to Ms.

Conference 57

Conference Lesson NTC Channel 57

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

Web 114

Web Norway Russia Mexico 114

NTEN

MARCH 18, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. Since Mark works solo, this is a useful tool. My role was to document the event and collect stories. This post is a roundup of the videos, photos, and tweets from the day.

Story 66

Story Service Arts NTC 66

Bloomerang

JANUARY 7, 2022

In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. As you consider the best donor retention strategies, think of the ways you can engage donors with the resources you already have, as well as with tools you’ll likely invest in.

Retention 88

Retention Donor Guide Rate 88

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

Blackbaud 60

Blackbaud Award Impact Convio 60

NTEN

SEPTEMBER 27, 2011

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. After Hours Posting Timing is important for a communications channel like Facebook. You'll also lose the spontaneity that is important for this type of conversational channel. By Beth Kanter, Beth's Blog.

Facebook 98

Facebook Technology Journal Tips 98

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

Amy Sample Ward

FEBRUARY 1, 2011

That's what happened with the Art Project—a new tool we're announcing today which puts more than 1,000 works of art at your fingertips, in extraordinary detail." – "The rise of social media has led to an exponential proliferation of content online and widespread demand for tools to filter that information.

Web 120

Web Broadcast Arts Bookmarking 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11). Primary measurement tool: Facebook Insights. Use visuals to tell our story and reach friends of fans.

Turkey 101

Turkey Social Media Mobile Oracle 101

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Promote your Snapcode and share your Snapchat Username on multiple communication channels.

Mobile 100

Mobile Nonprofit Artist Social Media 100

ASU Lodestar Center

JANUARY 26, 2012

As these channels grew I knew we had the ability to create more messaging with media on YouTube. We have a camera and FlipCam ( R.I.P. ) that we use to record videos of events and presentations to our youth and highlight them on our channel. It’s been well worth the extra 30 seconds to post a message twice, but customized for each.

Social Media 90

Social Media Media Social Arizona 90

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. Online tools for capacity mapping and resource matching: The big picture. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Online tools for capacity mapping and resource matching: The big picture.

Conference 96

Conference Technology Proposal Method 96