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2010 Nonprofit Social Network Benchmark Report

NTEN

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. View: worldwildlifefund.org Archive 3/15/08.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Millennials (Born 1980–2000, Currently Ages 14–34).

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Technology Trends for Nonprofits in 2011

NTEN

How should nonprofits position themselves in this ever changing world of technology? How important is it for them to understand and keep up with the new trends in technology? To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011.

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How Nonprofits can Better Engage Millennials & Gen Z

Saleforce Nonprofit

Many charities and nonprofits struggle to connect and build relationships with younger donors. You’ll reach them on social media platforms or in their text messages. Be sure to tailor your messages to each medium — don’t cross-post the same photo and slogan to every social network. Make your message shareable.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). Social Networking Adoption by Non-profits.

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33 Nonprofit Mobile Websites

Nonprofit Tech for Good

One in four Americans now access the Mobile Web daily, yet only a tiny fraction of nonprofits have a mobile website. I have been watching this trend for almost two years now and there’s seemingly been almost no progress in the use of mobile websites by the nonprofit sector in that time which at this point leaves me mostly baffled.

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