ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Social media and online giving both increased six percent between 2010 and 2018. Facebook alone has 2.41

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Digital Technology Giving Arizona 52

Connection Cafe

JANUARY 28, 2010

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Yet over the holidays, I received a fancy direct mail piece from you. Coordinate your efforts. Share them here!

Channel 32

Channel Lesson Learning Haiti 32

Nonprofit Tech for Good

OCTOBER 5, 2009

Social Media is definitely going mobile, and I have listed below three mobile strategies that your nonprofit can start experimenting with and considering for 2010: 1) Text-messaging for advocacy and fundraising: Services like Mobile Commmons and mGive offer mass text-messaging and Text-to-Give services for nonprofits.

Social Media 197

Social Media Mobile Media Myspace 197

NetWits

JULY 9, 2012

The international sector’s online fundraising dropped by 55 percent after the 2010 Haiti earthquake brought in “unprecedented online fundraising levels.”. This communication can be done via email, newsletter, direct mail or social media.

Online 144

Online Giving Haiti Fundraising 144

Care2

DECEMBER 29, 2014

In 2010 nonprofits heavily invested in Facebook. They thought email was dying and that social networks like Facebook would be the new channel to raise money and inspire activism. In terms of donations, direct mail is still the number one way most nonprofits raise money. Review Your Online Strategy. Are You Diversified?

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Hunger Channel Review Nonprofit 76

Connection Cafe

JANUARY 8, 2010

The New Year has officially begun, and it’s the perfect time to reflect on the year past, or for most people, look forward to see what resolutions and initiatives can be planned to make the new 2010 better than 2009. Increase fundraising for participant-led events. Use social media to reach the next generation of supporters.

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Jordan Offline Channel Exercise 30

Nonprofit Tech for Good

JUNE 17, 2010

My DIOSA Communications e-mail address is attached to the Page]. There is also the Nonprofit Organizations MySpace , the Nonprofit Organizations Twitter profile , the Nonprofit Organizations YouTube Channel , and the Social Media for Nonprofit Organizations LinkedIn Group. management company or PR firm). [My Not an option.

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Facebook Organization Myspace Feeds 239

Care2

FEBRUARY 16, 2011

How did the nonprofit community fare in 2010? In a report outlining results from the 2010 year-end fundraising, M&R analyzed thirteen of their clients results and shared some great data. The number of donors grew by 12% in 2010. Highlights include: 77% raised more money this year than they did in 2009.

Money 76

Money Raise Test Gift 76

Care2

SEPTEMBER 30, 2014

Here are some tips that I''m re-sharing from another Frogloop blog post from 2010 that are still the gold standard. There are two main ways nonprofits can build lists: Organic Cultivation: via your own website, events, social networking sites, direct mail, etc. Eight Online Fundraising Strategies You Can Do Right Now.

Studies 78

Studies Online Fundraising Nonprofit 78

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Mail Social Media Advocacy Online 34

NTEN

MARCH 2, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. What's the most important trend in nonprofit technology for 2010? We're asking them all to share their answers to five very important questions.

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Question Atlanta Nptech Mail 68

Care2

DECEMBER 1, 2010

We are pouring over hundreds of mail pieces and gift catalogs we’ve stored up over the past few months. According to 2010 Holiday Giving: Research and Insights into the Most Charitable Time of the Year by Convio and Edge Research, 74% of adults plan to give this holiday season a total of $48 billion in donations. Repeat after me.

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Convio Channel Gift Mail 56

NTEN

FEBRUARY 12, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. What's the most important trend in nonprofit technology for 2010? We're asking them all to share their answers to five very important questions.

Communication 59

Communication Question Online Atlanta 59

Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. They are truly multi-channel donors, and they want to hear about the impact of their donation. Direct mail is still incredibly important, far from dead, but it won’t last forever. Matures (b.

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Generation Donation Giving Learning 42

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Convio 76

Convio Mail Newsletter Game 76

Connection Cafe

APRIL 17, 2012

Our new research paper, Insights into Integrated Marketing Constituent Behavior , is based on the results of a study Convio conducted with CARE and it reveals that high income, married donors that like dual channels (online and offline) are, indeed, really valuable. Dual channel donors give the most: On average, dual channel donors give $123.29

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Offline Channel Music Convio 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. This ranges from online discussion of the issue to hosting an Emergency Social Data Summit – or #crisisdata on Twitter on Thursday August 12, 2010, in Washington, D.C.,

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Facebook Haiti Chile Disaster 105

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! Online revenue from 2009 to 2010 increased 148%. How’d they do it?

America 24

America Results Volunteer Offline 24

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2010

At this point, they are at number 80 on the leaderboard, not bad for an organization that had social media on its to do list for 2010. Since building our social networking tactics was still on the “to do” list for 2010, we had to pull together a social marketing campaign on the fly. and measurement of our tweets. Please vote for us!

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Contest Strategy Intergenerational Children 52

Zen and the Art of Nonprofit Technology

FEBRUARY 29, 2008

I’ll send off queries to the right mailing lists and forums, and probably eventually get it all worked out. Someone in an IRC channel last night who was trying to help me as I tore my hair out said “why does xorg suck so bad? But plugging in a new monitor just should not be this hard.

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Open Source Ubuntu Arts RSS 111

Connection Cafe

SEPTEMBER 18, 2013

And, social media isn’t viewed as an appropriate fundraising channel for any age group. Direct mail is far from dead, but it also won’t last forever. Generations Y and X are far more likely to give online, and as many Baby Boomers say they give online as via direct mail. The value of some channels (e.g.

Giving 34

Giving Canada Generation Social Media 34

Connection Cafe

MARCH 4, 2019

If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. Social media will continue to be a channel for both engagement and giving.

Online 36

Online Giving Offline United States 36

Connection Cafe

APRIL 9, 2010

Matures: - Actually like to be called and reached out to personally - Pre-plan their giving - Still send everything through mail for donations - Want to guard their investments - Will self identify with organizations and want to feel like their dollars are being given to support the mission. Newsletters, newsletter, newsletters!

Generation 50

Generation Research Relationship Donor 50

NTEN

OCTOBER 11, 2010

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . An organization that owns its data and manages it correctly owns its distribution channels. During his 4.5

Data 55

Data Support Synchronous Mashup 55

NonProfit Hub

NOVEMBER 22, 2016

Tom Ahern makes his living by writing cases and direct mail … by doing audits, reviewing and recommending fixes for donor communications … and by teaching others what he’s learned during decades of trial, error and the occasional spectacular success. AhernComm.com.

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Causes Nebraska North Carolina Lecture 28

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

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email Campaign Test Benchmark 48

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

FEBRUARY 1, 2011

Unfortunately, in March and November of 2010, two of the big stars of the films passed away ( Peter Graves and Leslie Neilsen ). I was inviting friends to join me at the theater via e-mail. ” evangelism on multiple channels. Facebook has played a big role in keeping me informed and updated about Airplane!

Movie 29

Movie Profile Facebook Mail 29

See3

OCTOBER 25, 2007

What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. Check out the channel for the 92nd Street Y at [link]. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. Check out the channel for the 92nd Street Y at [link]. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

YouTube 40

YouTube Donation Darfur Google 40

NTEN

SEPTEMBER 10, 2010

129 have donated again in 2010. What channel (direct mail, email, social media) the gift came through. Let's say your development staff shows you something like this: 782 first time donors in 2009. 16% retention rate . Clearly a problem, right? What would be helpful in understanding how to solve this problem? Dates of gifts.

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Data San Francisco Problem Gift 82

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. http ://www.nytimes.com/2010/02/21/world/americas/21text.html?_r=

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Disaster Social Media Haiti Media 206

EveryAction

OCTOBER 12, 2022

I recommend that nonprofits mail out “no ask” holiday cards, give donors a gift by dropping off holiday plants such as poinsettias or even branded nonprofit organization swag, or even send a holiday greeting video or personalized text message. Can they use their personal channels to uplift your organization’s event or message?

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Donation Donor Advocacy Gift 159

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! to $20+ billion in 2010. Data storage and hardware is cheap.

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Offline Results Fundraising Blackbaud 279

Connection Cafe

JANUARY 21, 2010

I had to use both email and regular mail, contacting every person in my address book. There are so many opportunities to put this channel to good use. Even more lessons learned and ideas can be found in the 2010 Nonprofit Resolutions Guide , and of course, I know there are many other tips participant fundraisers must have.

Lesson 33

Lesson Learning Fundraising Convio 33

Connection Cafe

FEBRUARY 5, 2010

While writing about multi-channel engagement , I couldn’t help but to think that each lesson learned applied mainly to supporters who are actively engaged with your nonprofit organization. These might not be the people you want on your direct mailing list because you might not see the return you’re looking for.

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Donor Tips Lesson Course 31

Care2

JUNE 30, 2011

Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Online giving in 2010 was more then $20 billion. Online giving grew 16% in 2010.

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Channel Money Raise Fundraising 67