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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. Print: Direct mail is far from dead. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days.

Campaign 253
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 144
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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

Websites 241
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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

But raising funds online is not about technology, any more than raising funds through the mail is about paper. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Keep your organization’s profile up to date (contact info, mission, etc.) Declutter your site.

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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Social media and online giving both increased six percent between 2010 and 2018. Facebook alone has 2.41

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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Yet over the holidays, I received a fancy direct mail piece from you. Coordinate your efforts. Share them here!

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Furthermore, many people view direct mail as “junk mail.”

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