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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

There are endless unanswered questions about where technology, and particularly AI, will take us, our lifestyles, and our careers. This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. This episode will air on March 30.

professionals

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Our goal was to help association professionals navigate a new technological era or Industry 4.0. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. Several years ago, my business partner Kevin Ordonez and I, wrote two books.

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How to use innovative technology to attract members to your association

Nimble AMS

Technology is irrevocably integrated into our daily lives. Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. A modern platform.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Isolation taught us the value of the relationships and the technology that sustained our communities. Civic and government partners played pivotal roles in their ability to provide that support. There was no working partnership with industry and public health. We advocated fiercely for our members to get protective resources.

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Decade of Nimblers: A celebration of our staff

Nimble AMS

A degree in Information Technology with multiple concentrations allows me to put my skills and technical aptitude to good use. Coming into the association space as a developer eventually shifted into combining my technical skills with my people and business understanding and becoming an Applications Analyst and several other roles.

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Foundations step up funding to bolster trust in local news 

Candid

The COVID-19 pandemic brought more challenges for the industry, as demand for local news grew but revenue and outlets shrank. In 2023, an average of 2.5 newspapers closed each week , up from two a week in 2022. Funders including the John S. and James L. Knight, John D. and Catherine T. In Sacramento, California, the James B.

Local 52