Eric Jacobsen Blog

OCTOBER 12, 2014

This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. Third, there is the "social media ROI" mistake. However, as with many marketing initiatives, there is no ROI the day after a campaign launches. Question 2. Question 3.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2019

I am very grateful to Valerio Melandri who is the director of the festival for inviting me to participate as well as facilitate a maser class on modern wellbeing based on my book. He also touched on what skills and mindsets fundraisers need to adopt, including using Behavioral Economics as discussed in the book Change for Good.

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Eric Jacobsen Blog

MARCH 24, 2021

Alex Goryachev ’s latest book teaches you how to go beyond the buzzword of innovation to continuously drive growth, improve your bottom line and enact change. The book, published in January 2020, is, Fearless Innovation. Focus on execution of innovation to showcase ROI. Communicate the value of innovation.

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Eric Jacobsen Blog

MARCH 2, 2020

Alex Goryachev ’s latest book teaches you how to go beyond the buzzword of innovation to continuously drive growth, improve your bottom line and enact change. The book, published in January 2020, is, Fearless Innovation. Focus on execution of innovation to showcase ROI. Communicate the value of innovation.

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Attitude ROI Leadership Teach 52

Eric Jacobsen Blog

SEPTEMBER 15, 2020

Alex Goryachev ’s latest book teaches you how to go beyond the buzzword of innovation to continuously drive growth, improve your bottom line and enact change. The book is, Fearless Innovation. Focus on execution of innovation to showcase ROI. Focus on execution of innovation to showcase ROI.

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Attitude ROI Leadership Teach 52

Nonprofit Tech for Good

SEPTEMBER 11, 2012

We engaged, asked questions, held competitions, discovered advertising and had a great time teaching the world about our cause and how to keep kids safe. The larger your communities, the higher your ROI. It may take a year or two, but if you follow the best practices in this book, you will reach that magic number.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. I've also been thinking about traditional ROI processes in the nonprofit technology context. Tags: ROI listening.

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Eric Jacobsen Blog

MARCH 20, 2021

Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back.

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Bloomerang

APRIL 1, 2021

Better fundraising ROI. This increases ROI, helping you accomplish your goals and get that much closer to achieving your mission. . This increases ROI, helping you accomplish your goals and get that much closer to achieving your mission. . Journals and blogs. Discuss On-the-Job Opportunities with Managers.

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NTEN

OCTOBER 6, 2011

In case you’re still on the fence, or you’re not really clear about what Content Strategy is and what’s involved, here are answers to the top 10 most important Content Strategy questions. Having strong, strategically designed content will maximize your web presence and provide a larger ROI. It includes books, websites, and conferences.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Good question! My friend Beka referred me to this fabulous 28-page Social Media ROI report from Peashoot. Measure THIS! So how do I measure this?

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AccelEvents

JULY 14, 2021

You will need to have a team of staff or volunteers available to direct traffic, answer questions, and help people navigate the event. Even if attendees are familiar with video conferencing tools, it does not mean that they won’t have questions or difficulty figuring out how to access a particular webinar or virtual meeting. .

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Eric Jacobsen Blog

JANUARY 30, 2021

Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back.

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Top Nonprofits

JULY 21, 2021

As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. That doesn’t mean that a high ROI is a bad thing, or that these fundraising practices should be retired.

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Connection Cafe

MARCH 15, 2021

Increased Fundraising ROI. Increased Fundraising ROI. To maximize your ROI coming out of new educational activities, your organization should verify that the concepts learned are immediately applicable to specific aspects of your strategy. Additional Opportunities Created for Staff. But why is virtual training the answer?

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Bloomerang

JUNE 14, 2021

“Very soon technology will improve donor participation and retention by making it ridiculously easy to give…Technology will allow donors to do what they want to do anyway…We’re two decades into the internet era; why is it still easier to buy a book about hurricanes than help a storm’s victims? How was the ROI? .

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI.

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DipJar

NOVEMBER 15, 2022

In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Fundraising ROI. For example, an output metric for a literacy program might be the number of books read by program participants. Why Are Impact Metrics Important? How Do You Choose Impact Metrics for Your Nonprofit?

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Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

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CauseVox

MAY 3, 2021

And while many aspects translate seamlessly, one of the questions we hear time and time again is: “How do I get sponsors for my virtual event?”. It’s a great question, because a solid group of sponsors can completely change an event. However you can still have a strong ROI thanks to the lower expenses. What Do Sponsors Want?

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI.

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Content Ideas Nonprofit Interview 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

The question is what can volunteer coordinators – those who are tasked with the work-a-day chores of volunteer engagement – do to help bring about this transformation? This is similar to the “ Fortress ” as described in the Networked Nonprofit book. The Free-Agent/Fortress Dilemma in Volunteer Coordination.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

I'm not sure that I have formally announced that Allison Fine and I are working on a book (here's her blog post ). The book will take a look at how social media is facilitating a shift from organization to working in a more networked way. We've been working on what started out as the a chapter on Metrics and ROI.

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CauseVox

JUNE 9, 2021

What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI. Let people ask questions, share their experiences, or get involved. Learn how by booking a demo here. Which parts of this can be moved online?

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Ideas Online Fundraising Charity 98

Museum 2.0

AUGUST 21, 2008

This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). They start by discussing the ROI of word-of-mouth recommendations. Maybe a comment card or book. The library has two book drops, one for regular books, and one for amazing books.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2008

The question was : How do you get prepared for an online community? What questions do you need ask as part of your planning? A lot of questions to be asked. Rob Cottingham and Alexandra Samuel have an excellent set of questions. Other questions will help you get your organization on board. So congrats to Mazarine.

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Association Analytics

JUNE 2, 2021

You need to look behind the scenes to get the real answer to the question “What products are most valuable?”. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? Those traditional metrics are a good starting point, but often do not tell the whole story.

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Get Fully Funded

JANUARY 13, 2010

This question indicates that these leaders really do not understand development or the role of a development officer in their organization. They need to, instead, look at the ROI (Return on Investment) that a professional development officer can bring to the organization.

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Bloomerang

JUNE 11, 2021

But most importantly, please feel free to send in any chats or questions or comments along the way. We’ve got an awesome expert here that’ll answer as many questions as we can before the 2:00 hour. Adam Grant, his book is right next to me. . Adam Grant talks about in his book, think, what is it? But say hi.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. The important piece is to ask questions, not just look at numbers. Tags: socialmediametrics social media ROI listening.

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See3

MAY 9, 2007

It’s the magic question. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! and losing control of content. How do we take advantage of user-generated content and user-controlled forums such as MySpace and YouTube without totally losing control of our brand?

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AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Ensure that all chat functions are activated and book demo call-to-actions are accessible throughout the event portal. Provide Valuable Content.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2008

" In the chapter on listening in Josh Bernhoff and Charlene Li's new book, Groundswell , they point out that listening is nothing new - it's market research. Bernhoff and Li point out in their book that there are problems relying solely on social media to do your listening. What questions did you ask to make listening actionable?

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See3

FEBRUARY 13, 2008

The photographs are by Peter Menzel from the book “ Hungry Planet. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

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