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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. How easy or hard is it to actually complete a transaction?

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

Before reading further, be clear, none of this will really work if your executive employees refuse to be public and let others support in the sheer volume of work necessary for creating active profiles. LinkedIn Analytics with Shield AI tool for a personal profile. Rev.com or Otter.ai

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Strategy 2: Double Down With the Double Down strategy, you’re looking for products, services, and member segments that are really working well for your association.

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How to boost the member experience by integrating career center software with Nimble AMS

Nimble AMS

Allow non-members to sign up for your job board but limit their access to association-only features and tease enticing options like career pathing services, career coaches, and placement services. TECH TIP: Utilize Nimble Communities to connect members searching for career resources. Activate your online community.