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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

Engaging CTA text and a solid visual design can direct traffic from your social profiles and email newsletters to your website. If your CMS has a survey tool, consider using that to keep track of your event attendees. Plus, your guests will appreciate skipping the hassle of keeping track of paper invitations!

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. They then promoted that content to unengaged members with similar profiles. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

As a result, nonprofits often consider cutting back on their online marketing efforts if they do not see immediate results. After you’ve created an account, ensure your profile and other relevant pages are set up. Whatever options you choose, however, ensure you have a way to track your progress and work toward improvement.

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The ABCs of DAFs: How to tap into donor-advised funds 

Candid

Here are a few creative ideas for how to do so: Many DAF managers (including the ones listed above) use Candid profiles to evaluate nonprofits in order to recommend their individual donors fund them. They’ll search Candid’s nonprofit profiles using search tools to help them identify and compare nonprofits based on their geography (e.g.,

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