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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain.

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professionals

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An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised.

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On Vacation. Offline. In Nature. Viewing Wildlife. Will Reconnect on August 27!

Nonprofit Tech for Good

Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline. No smartphone. Just a camera, a couple of good books, and a journal, a pen, and a glue stick.

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Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? Space : This is both online and offline. What worked? And in a very tasty way!

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

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Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! I work in and support nonprofit organizations, and my focus on communities isn’t to suggest that organizations are “bad” or aren’t making a difference.

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