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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

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Getting started with AI-driven fundraising: crash course

Candid

The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach. AI for Nonprofits in Action.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Test your subject lines.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Analyze your online giving trends and engagement metrics. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. You can start testing your outreach plans. .

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Start testing your outreach plans. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Start testing your outreach plans. Get a head start on prospect research. Spend time strengthening donor relationships.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. eNewsletter Subscribers.

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