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What Apple’s privacy changes mean for email open rates

M+R

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . What will this change?

Rate 122
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Member Retention Strategies For Professional Associations

Association Analytics

Your association should create consistent values to accurately calculate your retention rate. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. This is critical for proper analysis and strategy refinement.

Retention 169
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. What Apple’s privacy changes mean for email open rates. zachlmoss Twitter thread. Want to learn more?

Metrics 114
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169
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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. How are you tracking success?

Analytics 169