Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more? Key Benchmarks: How Did Your Nonprofit Measure Up ?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. Facebook tells me that we spent $674.45

ROI 91

ROI Linkedin Online Analytics 91

NTEN

JUNE 24, 2010

Here's another version that makes the numbers clearer: Now you have some clear metrics of how effective your Facebook efforts are at delivering value to your organization's bottom line, and you have for a sense of where to experiment to improve your results. Tags: Data Newsletter NPTech NTEN Social Media Communications.

Facebook 79

Facebook eBook Social Media Metrics 79

Tech Soup

APRIL 1, 2014

What was once a fairly straightforward field (writing letters of appeal, drafting a newsletter) is now in a tech renaissance. reviewing email and e-newsletter metrics. Make your newsletter signups a priority, and find new ways to give them other information behind an email signup. Marketing NTEN NTC'

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NTC Marketing Digital Strategy 50

NTEN

MAY 15, 2009

Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN.

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Benchmark Studies Advocacy Case Study 50

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 The 2009 eNonprofit Benchmarks Study , authored by M+R Strategic Services and NTEN , surveyed 32 nonprofit organizations and found an average gift size of $71. billion was given online to US charities in 2008.

Online 90

Online Fundraising Offline Blackbaud 90

Forum One

MAY 4, 2010

Recently, M+R Strategic Services — in collaboration with NTEN — released their own report , and also gave a presentation at the Human Rights Campaign on some of the report’s findings. donating money). As NARAL found, it could mean the difference in an additional 0.63

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Benchmark Convio Trend Statistics 50

NTEN

MARCH 19, 2009

Incidentally, our March newsletter, going out later this month, is all about integrated communications. Offline donors with email addresses give higher amounts than other offline donors. Since integrated marketing is another skill the sector is working to hone, we may be able to boost giving further still.

Attention 36

Attention Metrics Online Fundraising 36

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

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Stats Web Statistics NTEN 100

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Meg Murphy, Convio. [Ed. You can read all the details here. ].

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Convio Mail Newsletter Game 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. score out of 5.0). I wrote the chapter on ROI.

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Goal ROI Wiki Metrics 50

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. We very rarely send to our entire file; even our newsletter goes out in 6-8 different editions now, tied to job type. We're always looking for new metrics. to 65 and dividing by 2. True Open Rate. Unweighted Open Rate. and take action. It's always worth a shot.

Rate 61

Rate Open Benchmark Mail 61

NTEN

AUGUST 31, 2010

As proof of your success, you need to gather data from each and every encounter you have with your clients and partners and field projects, and use that data to create qualitative and quantitative metrics of success. Tags: Data Newsletter NPTech NTEN Program.

Resource 59

Resource Data Aggregator Wiki 59

NTEN

NOVEMBER 3, 2008

NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. Determine the ROI of Social Media. That sounds about right. But that's why we helped start We Are Media !

Technology 36

Technology ROI Flickr Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

I think NTEN is a terrific example of the rule of thirds. You can find more stories and lots of tips and resources in the WeAreMedia Listening Module and really basic primer from the NTEN Social Media Newsletter. #4 His tweets reveal him as a renaissance thinker, not just a narrow-minded tech geek. . Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

NTEN

JUNE 18, 2009

Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. We ask new subscribers at sign-up to indicate which programs they're most interested in, and we tailor our newsletter accordingly. I know I would. www.johnkenyon.org.

Communication 57

Communication Online DC Wiki 57

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Jeremy Heffner, Avencia. [Ed. You can read all the details here. ].

Technology 52

Technology Adwords Analytics Analysis 52

NTEN

SEPTEMBER 24, 2009

2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success. As these metrics rise, you will have a solid indication that users are engaging more deeply with your nonprofit or cause. 3 - Your People Are Your Impact.

Facebook 99

Facebook Money Raise Strategy 99

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

NTEN

APRIL 16, 2009

For this data metric, pay particular attention to the keywords that are receiving very few or zero impressions. Using these three metrics to optimize your account on a monthly (or weekly) basis will help to ensure that you're getting the most out of your AdWords grant. Impressions. What to do: .

Adwords 47

Adwords Evaluation Google Statistics 47

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. 2013 eNonprofit Benchmark Study by NTEN and M+R. Nonprofits can learn from email campaigns corporate marketers are sending.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics. " Jon Stahl of OneNorthWest newsletter article " How To Gather Email Addresses From Your Members, and What To Do With Them " is worth a read.

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RSS Story Summary Screencast 50

NTEN

JANUARY 22, 2009

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. Tags: corey pudhorodsky NPTech NTEN Newsletter podcasting social media. For specific questions, feel free to email me at: 501c3cast@gmail.com as well.

Podcast 59

Podcast Audio Music Files 59

Amy Sample Ward

MAY 14, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. Web metrics, talking to people, emails (who opens, clicks, etc.). What about idea that e-newsletter is “dead&# ? The details of your emails are critical.

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Tools Tech Map Case Study 100

NTEN

MAY 27, 2010

Tags: Change Management Newsletter NPTech NTEN Planning IT Staff.

Tech 62

Tech Org Chart San Diego 62

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

NTEN

NOVEMBER 20, 2008

BI can improve the speed and quality of decision-making by providing real-time information about key performance metrics. These metrics enable management to take a logical approach to decision-making and problem solving. With BI, recommendations to executives, the board, or donors can be supported with facts.

Business 44

Business North America Metrics Analysis 44

NTEN

DECEMBER 1, 2011

By Holly Ross, Executive Director & Brett Meyer, Communications Director, NTEN. As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. That was certainly true for NTEN a few years ago. Here’s how: The Chore.

Content 88

Content Create Newsletter NTEN 88

Care2

MAY 4, 2009

Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt Designed by Beth Kanter | Beth’s Blog Communications Track - Plaza Room A The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

NTEN

APRIL 16, 2009

Karl Hedstrom, NTEN. It works out well, then, that one of my tasks each week at NTEN is the maintenance of our Organizational Dashboard. NTEN's Dashboard is a snapshot of our many different program areas and associated goals. Since then, however, NTEN's Dashboard has seen many improvements.

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Track NTEN Chart Americorp 88

NTEN

JUNE 18, 2009

There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2011

As NTEN points out , the campaign include integrated tactics: They have a custom landing tab on Facebook for the campaign, tied to a contest: they’re asking their fans to share their pets’ stories and photos. They highlighted the campaign in their email newsletter – before, during, and after the event.

Facebook 114

Facebook United States Measure Metrics 114

Forum One

AUGUST 14, 2007

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

NTEN

OCTOBER 14, 2011

In this article, we will explore how to manage these challenges from a technology standpoint, including publishing metrics, establishing structure, removing barriers and offering training. Elements to enable digital editors: Publish metrics (recognition, competition, feedback). Publish Metrics. The web has become social.

Digital 78

Digital Program Chicago Metrics 78

NTEN

APRIL 16, 2009

The time is right to focus on metrics, Key Performance Indicators, and tips on how to measure the effectiveness of individual pages. Think Holistically - Multiple Metrics, Key Context. # 5: Think Holistically - Multiple Metrics, Key Context. You can't just look at one metric and understand why the page works or sucks.

Measure 77

Measure Web Effective Program 77

Care2

JULY 10, 2008

Also, NTEN recently published a report on the results of a survey covering CRM satisfaction. frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? By the way, frogloop is vendor neutral, so we dont recommend any CRM solution over another. Its available for download here.

Social Media 34

Social Media Trend Advocacy Online 34