Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. 10) Measure success.

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Calendar Social Media Content Media 275

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. " He goes onto say: I do think it???s Understand what???s s working and what???s

Metrics 61

Metrics Measure Facebook ROI 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

Social Media 101

Social Media Change Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Bloomerang

JUNE 14, 2021

You need to test and learn quickly in order to move forward with confidence. How was the ROI? . Are you keeping up with your blog or e-newsletter? . A/B testing can help determine which language resonates and which does not. . How are you measuring commitment and ROI? . We’re in unusual times right now.

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Digital Strategy Nonprofit Phase 125

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I posted my slides and notes on my blog. What's common to both is the use of metrics to measure results.

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ROI Social Media Reflection Question 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. Dupe: I love our blog – I has surprisingly become one of the strongest presence on our website. We also have an External Affairs Visita Volunteer who manages our blog space. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Jumo: [link].

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

FEBRUARY 1, 2011

Blog: www.wildlifepromise.org. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. They were supportive and encouraged me to test and experiment.

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Social Media National Interview Examples 190

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. As we discussed in our recent blog post about retention, data isn’t one dimensional. This is a very important data point in your overall valuation assessment to determine if you are getting a profitable ROI.

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Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. When I blogged my preliminary thoughts and set up a wikispace , I was seeking a specific nonprofit example to make it more real. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Guinea Measure Social Media Wikispaces 50

Top Nonprofits

JULY 21, 2021

As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. That doesn’t mean that a high ROI is a bad thing, or that these fundraising practices should be retired. Encourage Staff to Get Involved. Watch the Culture Start Shifting.

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Practice Leadership Nonprofit Culture 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 99

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Upwell is a pilot project, testing the waters to transform the ocean conversation. What is Big Listening?

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Conservancy Measure Conversation Nonprofit 112

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

This makes it agile and the perfect place to experiment with your marketing tactics, to run a/b tests and make sure your marketing is the best it can be. High return on investment (ROI). Sounds great, but 70% of brands admit they don’t effectively measure the ROI of their email marketing. Sustainability. Why Twenti?

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email Marketing FAQ Profit 52

Bloomerang

NOVEMBER 16, 2023

Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust. Your text-to-give campaigns will be safe when you use secure fundraising tools and a reputable service provider.

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Mobile Guide Giving Fundraising 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

Google is discouraging it , but announced that they were going to roll out a pilot to test the organization/brand experience and invited people to apply. Paying attention to measurement benchmarks will be interesting here. But it’s also like starting over – I mean, what to measure? Hope they include a nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. You're testing different social media tactics and learning what works. The evaluation guide's worksheet offers an IQ test for your objectives.

Social Media 50

Social Media Media Social Evaluation 50

Forj

MARCH 8, 2017

In order to start doing this right now, I did a little test on how to kickstart a video campaign myself, resulting in this blog. As an association professional reading this blog, you are likely providing courses or certification programs for your members. Know your goals to measure ROI. # Know your audience.

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Video Process Campaign eLearning 28

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Are social media users reading the blog posts that they click through to from Facebook posts? With that, let’s get started.

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Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

  I've written about  how nonprofits can use it , including arts organizations like the Brooklyn Museum as chronicled on Shelley Bernstein's blog.   "If you goal is to dip your toes into the waters of social media, then your measure is the dampness of your toes."   What is the design/strategy? 

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YouTube Badge Museum Mashup 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    His engaging and funny presentation was called "Tough Times call for Tough Measures.   His engaging and funny presentation was called "Tough Times call for Tough Measures."   

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Marketing Measure Metrics Hunger 50

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It has to do with marketing measurement and accountability.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

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ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Social and Nonprofits ROI: Case Study Slam submitted by Beth Kanter Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. How do I measure thee, let me count the ways, etc).

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Comment Open Source Social Media Drupal 50

M+R

OCTOBER 26, 2022

Costs and competition were high in our lower-funnel Search campaigns, and we were finding it hard to identify additional conversions at an efficient ROI. Future-proof our measurement. As we tested these new campaign strategies, it became imperative to understand the impact of our investments.

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Raise Channel YouTube Search 59

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. It’s one of the easiest and most direct ways to measure digital investments.

email 89

email Marketing Strategy Fundraising 89

Connection Cafe

OCTOBER 31, 2011

Website, blog updates and other social media. Because you can’t change performance without showing that you’re measuring it. BONUS POINTS: Should be given if the organization can identify 2 new types of information, or new attributes, that have been added to the outcome measurement system within the past year.

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Question System Training Train 51

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Is the blog used and updated? Do you want to achieve a certain number of friends?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Is the blog used and updated? Do you want to achieve a certain number of friends?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2012

But how will you know the answer if you don’t set up a test and use measurement and data to help you answer it. This is called “data literacy” — setting up a hypothesis and a way to measure it – and analyzing the results and deciding how to improve. To Promote or Not to Promote? (…and

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Facebook Experiment Question Measure 120

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. It’s one of the easiest and most direct ways to measure digital investments.

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email Marketing Strategy Fundraising 45

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ Anyone can blog. No, blogging itself isn’t hard. The challenge is understanding the purpose of your blog and then executing on that purpose.

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Content Leadership Marketing Files 40