Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Collective Intelligence: refers to the idea that the social web enables us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them. He lays out what to measure for each of these areas. TheForefront: Successfully Navigating Social Media View more documents from Beth Harte.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. Tags: E-Learning E-Learning Social Networking Training Web 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. 4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. Connecting With New Colleagues.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

The Technovist offers some 5 tips for nonprofits to get started with social networking sites. Michelle Murrain adds that she won't sign up until the content is more compelling and the social graph is open. Tag your post with "net2thinktank." Allison Fine asks, " Do most people really fine web2.0

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Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. " Is Your Organization Human Enough for Social Media?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

As Jeremiah Owyang noted in a post the other day, measurement of social media is key because when marketing dollars are stretched, marketers are under pressure to prove their programs. With social media being largely experimental, it is imperative to measure quickly and make real time course corrections and to figure out what is working.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Don't set up a presence on every social network in the world all at once. . Do you need to prune?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals. Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? It also important to keep measuring and improving.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. How does your social media strategy link/integrate to your overall communications plan/strategy? Some places I want to go.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

Foursquare is a location-based social network.      Think of it as a social network where your status up is not what you're doing, but where you are.     "If you goal is to dip your toes into the waters of social media, then your measure is the dampness of your toes."

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Media ROI: Compare With Paper. Success Metrics for Your Social Fundraising Plan.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

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Amy Sample Ward

AUGUST 18, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. Review the Social by Social Handbook (read for free online, or buy). WeAreMedia’s ROI Toolbox.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? anilkanji : In writing your social media policy & guidelines, build in answers for your org to “what’s the worst that could happen&# @kanter #ncwk.

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Amy Sample Ward

MAY 14, 2009

Social Networks & Twitter from Natalie Foster: Two Principles: 1. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. We are all after real world changes, so how do we measure our use of these tools on real world impact? Tags: socialmedia.

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NTEN

AUGUST 10, 2009

More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. Communications strategy from a leadership perspective - don't leap frog strategy when it comes to social media, Strategy on Steroids! Session(s) on longitudinal measurement of income via on-line/on-phone giving. Change Management. Sharepoint.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

They LOVED the idea and many of them joined social networks to see first hand what we were doing. 3.) How do you measure success? Finding hard data in the ROI of social media is difficult. Social media can generate good word of mouth - if you take the time to build relationships.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I wrote the chapter on ROI.

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NTEN

MARCH 26, 2009

Social media is an area the nonprofit sector has been, in many ways, leading the way! . Let's explore: First, some context: The survey was conducted in January of this year, and marketers on social networks -- it was kicked off with a Twitter invitation to the survey -- participated. A total of 880 marketers took the survey.

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Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Tags: Influence Tips & Trends Collaboration Internet Strategy Tips & Trends Tools & Software.

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Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Tags: Influence Tips & Trends Collaboration Internet Strategy Tips & Trends Tools & Software.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

How might you measure it? I suspect the issue of social networking - just say no without feeling pushed. Speaking with an authentic voice on behalf of your organization - where is the line between personal/professional networking and being a spokesperson for your organization on a social networking site.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Since social media encompasses many different types of tools, and each tool has specific characteristics and a steep learning curve, a toolkit approach can quickly become overwhelming. Google extracts the pagerank, a measure of how important a page is, from our (implicit) linking and clicking behavior. Tags: ROI.

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools. cut and paste).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Nonprofit social communications wizards share examples and tips to get your fans mobilized for action. Tags: Conferences Free Agent. Trust me.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2005

While browsing the blogher schedule , I came across Lisa Meyers Brown's blog " The Rhetoric of Me " which is focused on: "What I think about everything.especially nonprofits and social network technology." Technorati Tag: nptech Anything you can and will share, I would love to know. Or did you just do it?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Six Recommendations For Measuring Your Success by Avinash Kaushik. It’s likely your organization is already using one or more of these social networks to engage with supporters, spread your message or raise money.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

He's an example of one of my loose ties strengthened through online social networks. It's also an example of how online social networks can connect you to people in your professional area who may not have met and open the door to valuable informal learning. What can they measure w/Twitter? Let me explain.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I also keep reflecting one sentence in Dan McQuilan's post on the NTEN blog about Social Networking and Social Change: " There's some uncertainty about how non-profits should approach social networks, and especially how to get an effective return for the time that has to be invested in these relationship-spaces."

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NTEN

FEBRUARY 17, 2010

If you want to build buzz in social networks, you have to build a community that will be engaged and dedicated enough to share your work with others. Measuring ROI. There was also a high-level of interest in the amount of time it takes to build buzz in social media. In social media, things are much less clear.

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