NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. What we want to do is build a filter that finds the tags we embedded using the URL builder. We'd be interested in hearing about your efforts to calculate ROI. from Facebook.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

NTEN

MARCH 15, 2009

Proving ROI to your managers. Using measurement as a learning tool. Tags: NPTech sxswnp roi measurement sxsw. Some of the issues our poets raised: Combining qualitative and quantitive data. Whether or not online mom communities are mean. So if you missed it, here it is!

ROI 52

ROI Jordan Measure Nptech 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. . 

Digg 88

Digg ROI Twitter Slides 88

NTEN

JANUARY 14, 2009

And influence is hard to measure. How would you measure the ROI of the video? . No: that just measures quantity, the line between your organization and a blog post with your video in it. To measure your influence in the debate, you need to know things like: Popularity of the sites/people that talk about your video.

ROI 66

ROI Social Media Media Social 66

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. Here’s a video demo from Google: Tags: 100 Word Google Social Search.

Search 188

Search Review Time Organization 188

NTEN

AUGUST 5, 2009

We sat down for five minutes to define ROI for nonprofits, talk about the challenges of measuring intangibles, and how to use ROI to your advantage: And if you want to learn more about ROI and how to use it in your organization, be sure to register for the Online Technology Conference: Managing Technology to Meet Your Mission.

ROI 44

ROI Conference Technology Online 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. And, it also includes measurement - not just qualitative information. Tags: ROI listening.

ROI 50

ROI Social Media Process Chapter 50

NetWits

MARCH 8, 2012

The folks running Give to the Max Day: Greater Washington centered all the fundraising efforts online due to the fact that online and social fundraising continue to gain traction while also producing a significantly better ROI when done well. Using Social Media to Generate Buzz and Measureable Results.

Social Media 200

Social Media Raise Washington Online 200

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

He lays out what to measure for each of these areas. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. He points out the substantial influence that KD Paine (the goddess of social media measurement) has had on the field. Tags: ROI. Here's the slide.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

And once you jump into social media, how do you track and measure success? It's a little bit intimidating to be in the presence of social media measurement gurus like KD Paine who session is earlier that day. tags: blogging nptech ).   Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. Book Tour ? ?

Social Media 254

Social Media Interview Examples Media 254

Media Cause

JULY 22, 2021

These add-ons make it easier for you to track and measure your on-site and in-app actions in real-time without adding code or setting up event tracking in Google Tag Manager. Analytics 4 will allow your nonprofit to better analyze individual user data and determine the ROI of users across platforms and devices. .

Analytics 52

Analytics Google Phase Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

KD Paine , the Queen of Social Media Measurement, said it. Measure Social Media." (She recently announced a new fee-based service called the Social Media Nonprofit Measurement and BenchmarkingReport ). Tags: ROI. KD Paine was also kind enough to send me my newest sticker - "Yes We Can! Here's the information.

Measure 50

Measure Time Org Social Media 50

Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. Tags: E-Learning E-Learning Social Networking Training Web 2.0 Pacific time.

Social Media 54

Social Media ROI Digg Free 54

Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Tags: roundup bookmarks. Here's an interview with Danielle on NWF's use of Twitter.

Bookmarking 100

Bookmarking ROI National Collaboration 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

No problem, I dug into the NpTech + Digg tag archives and pulled out this terrific Beginner's Guide To Digg. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital. Be sure to check out slide 13 that answers the question, What Can We Measure for Web2.0?

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Tag your post with "net2thinktank." " If your organization is using social media, perhaps you've been wondering how to measure or whether if you can even measure "embeds" (that cut and paste script for videos, badges, widgets, and the like). Many individuals tag hundreds of resources each week.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Tags: ROI.

Social Media 50

Social Media Reflection Media ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. It’s just one step away from looking at ROI. I talk about spreadsheet aerobics and other measurement tips. Connecting With New Colleagues.

Social Media 115

Social Media Media Social San Jose 115

Forum One

JULY 13, 2021

Decreased ROI on ad spending. In this first instance, the advertiser would experience a lower reach and higher CPM (“cost per mille” or cost per thousand is a measurement of the cost an advertiser pays for one thousand views or impressions) compared to when the same audience was targeted previously.

Impact 46

Impact Organization Track Analytics 46

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

As Jeremiah Owyang noted in a post the other day, measurement of social media is key because when marketing dollars are stretched, marketers are under pressure to prove their programs. With social media being largely experimental, it is imperative to measure quickly and make real time course corrections and to figure out what is working.

Social Media 90

Social Media Director Media Social 90

Amy Sample Ward

DECEMBER 2, 2009

… So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. " Tags: roundup activism analytics bookmarks community communitybuilder facebook list metrics nptech onlinecommunity postalicious resources roi socialmedia twitter.

Web 114

Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management. I introduced some concepts about Social Media ROI and steps to making a case. I was able to capture some of her story with a FLIP camera.

Social Media 96

Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50