Tech Soup

FEBRUARY 24, 2009

Last week Beth Kanter presented on a Webinar about ROI, click here to view the recording. If you didn't have a chance to participate in the Storytelling & Social Media series now is your chance to watch all five. Tools Social Networking Using the Web and Internet. Tags: Online Seminar Web 2.0

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ROI Storytelling Social Network NTEN 43

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

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Social Network Studies Network Social 61

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Social Media Interview Examples Media 261

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? Tags: Non-profit technology nptech Web 2.0 read more ).

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Social Media Analytics Track Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Collective Intelligence: refers to the idea that the social web enables us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them. TheForefront: Successfully Navigating Social Media View more documents from Beth Harte. Tags: ROI. Here's the slide.

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ROI Social Media Media Aggregator 50

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). Which social networking sites does your organization have an “official&# presence/profile on? Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 43% Yes… our organization blogs regularly. 28% No… it’s on our To Do List.

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Results Communication Strategy Myspace 193

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Web filtering not only blocks pornography and spyware, but continues on to sports, entertainment, politics, and social networking. Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget.

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ROI Policy Hunger Literacy 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship. I wholeheartedly agree !

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Convio API Nptech Summary 50

Care2

APRIL 9, 2009

Has your Executive Director ever asked what is the ROI of your nonprofit's online program? Blackbaud is conducting a State of the Nonprofit Industry (SONI) survey on internet investments and hopes to help nonprofits better understand how much to invest in online marketing and fundraising and what your nonprofit can expect in ROI.

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ROI Survey Program Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. (A

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ROI Social Media Measure Media 50

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

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Social Media Media Management Tips 260

Tech Soup

AUGUST 12, 2009

Tags: E-Learning E-Learning Social Networking Training Web 2.0 Kami Griffiths will interview John Haydon and Chris Garrett to learn more about the impact we can expect to see from these tools, how it can be tracked, and how to adapt to get the most return on your investment.

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Social Media ROI Digg Free 54

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

The Technovist offers some 5 tips for nonprofits to get started with social networking sites. Michelle Murrain adds that she won't sign up until the content is more compelling and the social graph is open. Tag your post with "net2thinktank." Allison Fine asks, " Do most people really fine web2.0

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Nptech Tag Facebook Wiki 50

Amy Sample Ward

MARCH 14, 2009

Future of social networks. Social Media Nonprofit ROI Poetry Slam. Tags: conference sxsw events. You can always reach me on email or Twitter - or follow this blog and my Twitter stream for updates. Saturday, March 14. Mobilizing your online community. Nonprofit & Your Startup. Sunday, March 15.

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Austin Aggregator ROI Green 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Tags: Conferences womenwhotech.

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Blogher ROI Slideshare Free 107

Amy Sample Ward

MAY 14, 2009

New ‘WSJ’ Conduct Rules Target Twitter, Facebook - The Wall Street Journal circulated a newly compiled list of "professional conduct" covering social media, social networking, and so on. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop.

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San Francisco Bookmarking Web Delicious 100

Amy Sample Ward

APRIL 30, 2009

FreePress , Democracy In Action , Rad Campaign , Convio , Care2 , NTEN , Massey Media and Network Solutions. Tags: community events conference event technology women wwt. Questions, comments? Email Allyson anytime at Allyson@womenwhotech.com. You can also reach out on twitter @womenwhotech or our Facebook group.

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Tech San Francisco Atlanta Blogher 120

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. 4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. Connecting With New Colleagues.

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Social Media Media Social San Jose 115

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all.

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Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

2) Egg Timer: Track your time because working on social media can give you ADOLA S (AD - oh look a squirrel!) If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. Tags: 10ntc metrics. This started a twitter hashtag #squirrel.

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Social Media Measure Jordan Tips 95

NTEN

AUGUST 26, 2010

Women Who Tech’s thought provoking virtual panels offer the latest resources and tools for launching a successful startup, tools and apps to build your online community, Social Media ROI, and more. ROI of Social Networking. Tags: NPTech womenwhotech WWT IT Staff. Female Ferocity.

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Tech Open Source Org ROI 60

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

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Slideshare Social Media Profit Case Study 56

Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network.

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Web Bookmarking Metrics Analytics 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

ASHA (nonprofit) social media guidelines. Intel Social Media Guidelines. IBM Social Computing Policy. Charlene Li's Wiki of social Media Policies. MindMap of Social Networking Policy Discussion. Laurel Papworth: Social Media and PR Crisis (had lots of policy links). Tags: policy. World. . .

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Policy Social Media Media Social 100

Nonprofit Tech for Good

DECEMBER 2, 2009

MySpace was and still is (for some) the easiest social networking site to grow a community quickly. As a regualr MySpace user, there is no denying that MySpace is more diverse than any other social networking site. MySpace is also the number one accessed social networking website on mobile devices today.

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Myspace Teen Facebook Social Network 190

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Set a consistent schedule for your social media tasks and stick to it.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities. Tags: ROI. Moderate* 10.

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Track Social Media Tools Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Media ROI: Compare With Paper. Success Metrics for Your Social Fundraising Plan.

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ROI Widget Metrics Cambodia 50

Care2

NOVEMBER 22, 2010

In its current format my gut says no - unless you are a visitor based nonprofit such as a museum, aquarium, zoo, etc who can really take advantage of some of the current marketing perks to determine if the ROI is worth it. Tags: Online Advocacy Online Fundraising Social Networking Trends.

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Boston Advocacy ROI Museum 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Intel Social Media Guidelines.

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Social Media Policy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

The book will take a look at how social media is facilitating a shift from organization to working in a more networked way. We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month.

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Learning Technique Metrics ROI 50

NTEN

OCTOBER 29, 2010

Do you realize it's the second-biggest browser-based social-networking-centered farming game in the WORLD?" Social Media ROI: " If you're spending more time counting than you are doing, has your ROI focus run amok? Tags: NPTech NTEN Things We Like. "Farmville is so huge! No, really.

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China Meme India Europe 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? Nonetheless, the overwhelming majority of respondents to our survey say they are going to increase their investment in the use of social networking.

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Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

Wendy balances her personal/organizational social media profiles. When she uses her personal social networking or twitter account, her rule is not to say anything that would embarrass her mother. How would you explain a in few minutes to your executive directory the value and benefits of social media that are tangible?

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Social Media Director Media Social 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. At hi s organization, he told me, the system blocked anything with the word “Facebook,” and online social networking was forbidden because the boss thought irrelevant for volunteer coordination.

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