Nonprofit Tech for Good

AUGUST 6, 2023

However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities. Define your metrics of success. What do you want to get out of your year-end campaign?

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Practice Fundraising Guide Channel 240

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

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Benchmark Video Practice Measure 120

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. It measures activity for courses such as popularity, revenue trends, and geography of participants. This is real knowledge!

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Learning Management Associations Data Learning 130

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

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Metrics Social Media Media Social 101

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

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Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

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Metrics Facebook People Measure 112

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. Watch the video clip “How do we work better with nonprofits? And a lot comes down to the systems. How do we tie that data together?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Well, the purpose of the video was to get teens to donate used sports equipment.

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Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. In a year, what will success look like? Then, pull the top and bottom 10 posts.

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Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

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Metrics Facebook Data Measure 96

Qgiv

APRIL 22, 2024

Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. Video Marketing Video is one of the most shareable types of marketing you can provide to your supporters. There are two main approaches to nonprofit marketing—inbound and outbound.

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Marketing Guide Nonprofit Channel 52

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

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Social Media Media Guide Social 52

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. That which gets measured gets done!

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Analytics Strategy Fundraising Benchmark 122

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

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Organization Online Influence Metrics 52

M+R

JUNE 10, 2021

The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. So even if open rate becomes an (even more) unreliable metric, we can look at other metrics to measure performance and assess user engagement—clicks, actions, donations, unsubscribes.

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Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

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Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2009

Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact. Tags: metrics. The most interesting part of Webinars is the q/a. I get the question time and time again when I talk about the book.

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Influence Measure Impact Metrics 96

Whole Whale

MAY 11, 2022

Events have up to 25 parameters and are reusable All of the GA4 metrics are tracked and named slightly differently than UA GA4 has some new features that aren’t available in Universal Analytics, such as the ability to track user engagement across devices and platforms, and use AI to generate insights. Why UA Metrics won’t Match GA4.

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Analytics University Difference Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

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Metrics Benchmark Facebook Experiment 97

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI. What is Paid Media and Paid Media ROI?

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ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. But shouldn’t dashboards be designed by data scientists and graphic designers?

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Design Marketing Metrics Measure 99

Media Cause

NOVEMBER 5, 2021

Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. Video engagement. Some things to be aware of: New measurement conventions. The biggest difference is how data is being measured. Site search.

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Analytics Google Story University 52

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 10) Measure success. 10 Steps to Create a Content Calendar. 6) Plan your campaigns.

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Calendar Social Media Content Media 277

NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Also remember that photos and videos often spark a lot of engagement. What should I do?

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Metrics Facebook Question Benchmark 64

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

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Impact Management Organization Evaluation 120

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Raise Campaign Money Online 59

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

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Measure Video Marketing Guide 59

Cloud 4 Good

DECEMBER 7, 2021

When configured correctly, Tableau dashboards can support your fundraising team members through greater self-service access to reports and data analysis, distributing the understanding of your key metrics across the organization far more efficiently. . You May Also Enjoy: Video: Tableau for Advancement .

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Blackbaud Report Chart Analytics 94

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. You can even post a video that takes your supporters behind-the-scenes of your organization. . Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Acquire new donors.

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Marketing Social Media Nonprofit Integration 52

Bloomerang

NOVEMBER 13, 2021

And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.”

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Report Measure Impact Process 79

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. How to Measure Success. Experience Our Nonprofit Event On-Demand.

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Virtual Professional Marketing Fundraising 105

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Analytics Goal Conversation Rate 28

Beneblog: Technology Meets Society

OCTOBER 20, 2012

To create as much public good as possible, philanthropists need information about the performance of potential grantees: whether they have clear, measurable goals and the organizational capacity to realize them. They therefore came up with the idea to create an online archive of video interviews with the leaders of nonprofits.

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Library Giving Camera Interview 158

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

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San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We write the great tweet to go with that video. We measure the impact of our campaigns by counting social mentions. We pair actions with news.

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Campaign Conservancy Measure Method 122