Forum One

JANUARY 25, 2009

Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Measurement (how will you gauge success? Tags: Strategy. Identify Objectives (what you want to accomplish - stated as SMART objectives). Identify the Audience (who must you reach, what do they care about?).

Map 52

Map Social Media Strategy Media 52

Forum One

JANUARY 25, 2009

Beth Kantor outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Measurement (how will you gauge success? Tags: Strategy. Identify Objectives (what you want to accomplish - stated as SMART objectives). Identify the Audience (who must you reach, what do they care about?).

Map 52

Map Social Media Strategy Media 52

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Community Mapping. View more presentations from womenwhotech. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. This enables you to map the entire journey to the form so you can see where people are falling off. A donation form submission might be the trigger that tells Google Tag Manager to track that action. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. Tags: ROI. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Think beyond higher revenue.

Measure 52

Measure Fundraising Analytics Channel 52

Amy Sample Ward

AUGUST 4, 2009

Vote for your local organization: Some cities have already chosen the organization and others need local people to vote, so use the map on the Twestival site to find your city’s Twestival page to learn more! The emphasis is on supporting one local cause where volunteers and donors can have a direct and measurable impact.

Local 100

Local Map Guidelines Twitter 100

Amy Sample Ward

FEBRUARY 19, 2011

The first example is Ushahidi – originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. The platform would then take their data, map it from their sending location, and create the other visual support data you see on the map. Indirect Content. Examples from Haiti.

Disaster 206

Disaster Social Media Haiti Media 206

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Align what you’re tracking with what you’re trying to achieve and measure updates with Google Tag Manager by capturing new metadata, events, and actions.

Impact 74

Impact Channel Audience Content 74

Amy Sample Ward

JANUARY 27, 2010

The mashup was a map showing where people were volunteering in near-real-time. The real value to organizations is that they now have a dynamically updated map they can embed on their web site. So we are starting to map social entrepreneurs with the hopes that they might be able to make more of an impact working together than apart.

Interview 123

Interview San Diego Map Mashup 123

Beneblog: Technology Meets Society

MAY 16, 2010

Miradi is a joint venture between Benetech and the Conservation Measures Partnership (CMP), a consortium of global environmental organizations committed to improving the practice of conservation. Tags: CMP software Ytre Hvaler Miradi Kosterhavet results based management. with new changes based on feedback from our users.

Norway 133

Norway Conservancy Sweden Software 133

Amy Sample Ward

MAY 14, 2009

Google Earth Outreach from Rebecca Moore: Google’s mapping tools may seem like an obscure tool to use in your work but these aren’t traditional maps: the new generation of mapping technology is fully interactive, enables storytelling, and more. (Did Google’s Mapping tools include: Google Earth.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. After we create a shared network based on individual’s knowledge and skills, we move to the organizational network maps.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2013

” I started with a full-day workshop outside of Auckland called “The Networked NGO in New Zealand,” this workshop was for activist organizations and focused on strategy, measurement, and best practices for managing and implementing social media as a network. Sunrise on Sacred Maori Land outside of Auckland, NZ.

New Zealand 96

New Zealand Arts Australia Open 96

Amy Sample Ward

JANUARY 15, 2010

" » Your Mobile Giving by State – Wendy Harman at the American Red Cross has posted a map and data about the funds donated via texting "Haiti" to 90999 to support the victims in the Haiti earthquake crisis. Submissions close January 22, 2010." " My favorite lesson? Design for People To Self Organize!

Web 132

Web Haiti Bookmarking Lesson 132

NTEN

MARCH 16, 2010

To measure success, you need to see big picture data from every corner of the Internet, and know how to interpret all these numbers, even if they seem all over the map. Tags: 10NTC beaconfire consulting Data marissa goldsmith NPTech Web Sites Communications. Analytics integration and interpretation.

Analytics 70

Analytics Data Question Atlanta 70

Amy Sample Ward

JUNE 17, 2010

But for now local is still something I use a map and a tank of gas to determine the limits of. Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources.

Community 132

Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

   As KD Paine , Social Media Measurement Goddess says in a recent article about ROI, most social media efforts fail because they fail to measure success (or failure).    "If you goal is to dip your toes into the waters of social media, then your measure is the dampness of your toes."

YouTube 95

YouTube Badge Museum Mashup 95

Amy Sample Ward

APRIL 27, 2009

Organizational Planning: A unified strategic plan ties together the: strategic place, business plans, and budget by using balanced scorecards and business process maps to strictly tie actions and expenses to mission-servicing strategies. Measures: eCRM analytics, donations. Tags: liveblogging 09ntc it planning strategy.

Newsletter 100

Newsletter Wiki Evaluation NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

The first step is mapping your network so you understand the connections – hubs and influencers. Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. It is about how you cultivate and develop your network.

Content 112

Content Network Strategy Slideshare 112

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. Want mapping? The My Maps feature in Google Maps can help create some nice prototype map tools. Heck, our language is littered with support for this view. Online discussions? The list goes on.

Internet 50

Internet Tools Strategy Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

The other two included my tagging and widgets screencasts). Web Analytics As Simple Gifts To Measure Mission 3. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Social Media Measurement.

Screencast 50

Screencast Analytics Measure Web 50

Amy Sample Ward

AUGUST 18, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Twist analyzes and presents trend comparisons and volume between keywords and tags. Does it exist? Social Capital.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

They also tag and analyze responses. We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

In the comments on my post about Results on Insights , Bruce Tractenberg said: You can't even begin to measure ROI if you don't know what you're trying to accomplish and whether what you are doing is working. The guide is an excellent road map for designing and planning an evaluation of your overall communications plan.

Social Media 50

Social Media Media Social Evaluation 50

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. Want mapping? The My Maps feature in Google Maps can help create some nice prototype map tools. Heck, our language is littered with support for this view. Online discussions? The list goes on.

Tools 40

Tools Strategy Learning Collaboration 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Tech Soup

DECEMBER 4, 2015

This new free online data visualization and mapping tool demonstrates the value of applying technology to philanthropy, in this case, creating a place to find out how and where foundations are supporting U.S. To quote an overly used advertising tag line: know the gaps. Nonprofit Technology Funding for Democracy: The Problem.

America 36

America Tech New York City Foundation 36

Amy Sample Ward

MARCH 14, 2010

Measuring success of social media in your work can be a tricky thing to do, especially as we all explore and experiment with the tools every day and many tools and processes are still very new. Tags: challenge community presentation beth kanter crowds crowdsourcing netsquared nten sxsw. What do you think?

Community 207

Community Case Study Haiti Social Media 207

Amy Sample Ward

JULY 21, 2010

Ideally, the conversation with map the various services to the segments or groups who already/could benefit. aggregating conversations in a way that lets CTX and users analyze the data (know you’re not the only one asking a question, measure interest in ideas, etc.). What services already exist? This is both locally and globally.

Case Study 162

Case Study Studies Charity Community 162

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something.

Awareness 100

Awareness Tips Social Media RSS 100

NTEN

MARCH 12, 2010

Budgets, time, and staff priorities can’t be an excuse because there are always ways to get it done if you have the road map. Tags: 10NTC michael hoffman NPTech see3 Social Media Web Sites Communications. What's the most important trend in nonprofit technology for 2010? Which Muppet do you most identify with and why?

Video 47

Video Question Atlanta Social Media 47

Amy Sample Ward

APRIL 19, 2009

Togetherness: The dream of the Web is a model maps our influence and values to appropriate collective action that has reached its tipping point. Learn the best ways to crowdsource your mission and measure progress toward your goals. Tags: events 09ntc netsquared nten. Ignite Presentation. 5:30 pm - 7:00 pm.

Netsquared 100

Netsquared Slides NTC Global 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. You have to set up a framework at the beginning - hence the vital importance of a strategy map. Tags: ROI. The basics include: benefits, value, metrics, and financial calculations.

ROI 66

ROI Results Community Online 66

Tech Soup

DECEMBER 10, 2013

The Elements products also include a common Organizer that allows you to easily tag and find photos (similar in function to the Bridge application used in the Creative Suite programs). Adobe Photoshop Elements Organizer.

Adobe 57

Adobe Tutorial Images Comparison 57