The Science Behind Engaging your Supporters

JANUARY 14, 2019

Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Some of the biggest trends that emerged in 2018 include: 1. High Quality, All the Time.

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Qgiv

APRIL 22, 2024

Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. Video Marketing Video is one of the most shareable types of marketing you can provide to your supporters.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. Page Fundraisers.

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Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Sharing polished, professional-quality videos. Here in the U.S.,

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Fundraising Charity Mail Nonprofit 132

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! We are short 100 signatures to reach our goal—act now!”

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Advocacy Nonprofit Training Train 207

Neon CRM

AUGUST 18, 2023

But, actually, you want to do the opposite: By running a smart, strategic end-of-year giving campaign, you can take advantage of those natural trends and raise even more. Did you receive the most donations on a day you posted an impact video on social media? Ask questions like: Have donors responded better to email over direct mail?

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Campaign Giving Tips Mail 98

Nonprofit Tech for Good

MARCH 25, 2014

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. As the generation that also pioneered blogging, generation Xers have adapted well to the rise of mobile and social media.

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BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. The trends are undeniable. See Kivi’s Nonprofit Communications Trends Report. Sticking to the basics: solid direct mail, great website, and major gifts. This trend is gathering strength.

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Tech Soup

SEPTEMBER 7, 2015

Blackbaud was a founding partner of #GivingTuesday and has tracked the online giving trends of U.S. Here are six key findings from Blackbaud's #GivingTuesday Trends Report. At the start in 2012, large nonprofits received most of the donations, but this trend is shifting in favor of smaller charities.

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Blackbaud Trend Report Charity 36

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Were there any patterns or trends in their behaviors (e.g., Paid Advertising Acquiring new donors through digital advertising involves channels like paid search, paid social, display, and video advertising. the timing of their donation)?

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The Storytelling Non-profit

MAY 3, 2022

Watch the video version of this blog post below or read on for all the details. Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. Within the MPPH website page , there is a video asking their potential donors to take action.

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Tech Soup

DECEMBER 20, 2016

Each year, Kivi Leroux Miller of Nonprofit Marketing Guide publishes a survey and a Nonprofit Communications Trends Report. Visual social media such as Instagram, Pinterest, and YouTube videos moved up in priority again this year, surpassing blogging and phone banking for the first time ever. Communications.

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Communication Tech Trend Fundraising 36

Qgiv

JUNE 29, 2021

According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Canva also has thousands of video templates you can easily edit and add text to—no animation experience necessary!

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Social Media Tools Media Create 89

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . You can even post a video that takes your supporters behind-the-scenes of your organization. .

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Marketing Social Media Nonprofit Integration 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Nonprofit Tech for Good

APRIL 18, 2011

This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps. A collection of economic and media trends and stats. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. oneforty :: oneforty.com.

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Fun Resource Stats Wikipedia 243

Nonprofit Tech for Good

AUGUST 24, 2011

This website allows users to build visually appealing interactive timelines using video, audio, images, location, social media, and timestamps. A collection of economic and media trends and stats. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Dipity :: dipity.com.

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Fun Resource Audio Stats 278

TechImpact

AUGUST 27, 2013

TechSoup discusses unified communication (UC), which is a type of internal communication structure that combines text messaging, web conferencing, email, video, and instant messaging, among other technologies to connect employees more effective and efficiently. Yes, an obvious one. Instant messaging.

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International Tech Communication Files 129

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. is like TwitPic, except for video. It is a trend I would definitely be monitoring at www.mobilepaymentsworld.com. 12Seconds.tv. 12Seconds.tv

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Blackberry Tools Media Management 220

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Only 26% of Nonprofits Rated their Websites Very Effective.

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Profit Business Stats Statistics 264

Top Nonprofits

OCTOBER 27, 2021

I have never heard of a donor who complained to you that you used a warm, wonderful thank you video 3 months ago on social media and now you’re sending it again in an email. She regularly presents in person and virtually on appeals, direct mail and monthly giving. 4 Trends To Expect For Spring 2021 Fundraising Campaigns.

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Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Multimedia :: The World Wildlife Fund now embeds video (from YouTube) and slideshows into their website.

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NonProfit Hub

APRIL 10, 2020

Traditional giving in the form of cash or checks used to be a popular trend — however, times have changed. Live videos on social media are also a great way to keep connecting with your supporters. Talk about the different forms of online giving and engagement as much as you can in your e-mails and newsletters.

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Online Nonprofit Mobile Social Media 73

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

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Social Media Interview Examples Media 261

sgEngage

AUGUST 23, 2022

Once your donations are processed, you receive a check in the mail for the shoes collected. There is always a new viral trend or challenge in the fast-paced social media world. For example, you might challenge supporters to post videos of themselves centered around a particular theme related to your mission. Virtual watch party.

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Free Team Fundraising Contest 86

sgEngage

OCTOBER 14, 2022

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Effective communication involves being agile, responsive, and brave when it comes to trying out new media, trends, and delivery. open rate, CTR.

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Communication email Marketing Museum 72

Nonprofit Tech for Good

JULY 13, 2010

You can send out Facebook Status Updates, Tweets, and even record videos and upload it to your YouTube channel while on location at events, fundraisers, conferences, or protests using a smartphone. I think of text messaging as the new e-mail of the Mobile Web except that you are limited to 160 characters.

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Communication Mobile Nonprofit Laptop 218

Connection Cafe

FEBRUARY 17, 2021

Higher education giving has traditionally relied on major gifts, annual funds, and direct mail as the primary means of engaging new donors. We see this trend in all donor personas, but none more so than Millennials and Gen Z, which has given rise to the largest trending event in higher education: the giving day.

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Giving Tips Online Student 49

Kindful

NOVEMBER 22, 2021

Are you using a compelling photo or video to accompany that story? . This has been the industry trend for the last several years. If your organization is following this trend, let’s look at what you can do to hopefully reverse it. Are you explaining how your audience can help make that change possible by making a donation?

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Results Action Metrics Rate 62

ASU Lodestar Center

APRIL 15, 2020

On the other hand, direct mail decreased by 26 percent. Millions of videos are watched online every day. After a video of koala being rescued from an Australian brush fire went viral, donations to the animal hospital caring for injured koalas saw an influx of donations. The ALS Association raised $115 million from the challenge.

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Digital Technology Giving Arizona 52

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. Video & Video Editing 1.

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Digital Marketing Tools Resource 357

Nonprofit Tech for Good

DECEMBER 20, 2023

In the past, nonprofit infographics were long and dense with data, but moving forward mini-infographics designed for social media and short-form video format could provide a much-needed boost in organic reach and engagement on social media. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come.

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The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll find articles about: Opinions on Industry Trends, Topics in Behavioral Science, Whitepapers and Case Studies in Philanthropy, and Direct Mail and Online Fundraising. THE AGITATOR / DONOR VOICE. The Agitator is written by nonprofit marketers and fundraisers who were fed up with the status quo.

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Bookmarking Storytelling Nonprofit Social Media 98

NTEN

AUGUST 28, 2014

Tools and processes covered included: Build community and extend discussions beyond your online or in-person convening Recap: Storify tweet chats and turn discussions into blog posts Timing: Post recaps to your group as well as personal and organizational networks within a week to keep up the energy from the discussion Workflow for sending personalized (..)

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Jing Tools Community Organization 76

NetWits

AUGUST 15, 2011

A trending topic on Twitter. Obviously bulk snail mail from a charity you donated to three years ago. Rebecca Black’s new video. Take a look over the list and you’ll see what I mean … Email from your boss. Personal note from a good friend. The latest on Reddit. Phone call from your mom.

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Reddit Celebrate Phone Spam 152

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. This helps show the mission’s importance.

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Lesson Fundraising Digital Test 59

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) junk mail,” Ball said.

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Mail Social Media Advocacy Online 34