Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. 92% value the investment they have made in video.

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Video Communication Strategy Stats 139

M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. About 17% of the U.S.

Track 104

Track Digital Change Fundraising 104

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.

Practice 244

Practice Fundraising Guide Channel 244

Bloomerang

DECEMBER 16, 2021

There’s all kinds of videos you can watch. I got plenty of videos on my YouTube that they can watch about how to build more courage. ” Send a video. Send a personalized video. So if you’re not on my mailing list already, you need to get on it. Visit our website. So jump on that if you want.

Gift 110

Gift Video Calendar email 110

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Bomb Bomb offers free video email accounts to nonprofits. Much lower!

Gift 100

Gift Script Phone Voice 100

Bloomerang

JUNE 8, 2021

Direct mail or newsletter. I highly urge you to consider sharing meaningful videos, and in-person and online testimonials at your events — whether live, virtual or hybrid. Direct mail and newsletters. That said, direct mail tends to be more expensive and should be used thoughtfully. . Social media.

Platform 117

Platform Communication Indianapolis Channel 117

Bloomerang

OCTOBER 30, 2023

Address the donor by name, explain how their contribution will make a difference, and consider including a short video featuring a beneficiary expressing gratitude. They draw from an archive of videos and pictures to insert in the series that they also make available to their members. They usually send three emails over ten days.

Feeds 83

Feeds San Antonio Donor America 83

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. Create a special video from your executive director, staff, board members or even a beneficiary featuring a heartfelt thank you for donating and emphasizing one call-to-action. This video does not need to be a costly production, but a genuine acknowledgment.

Action 340

Action Donation Mobile Social Media 340

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Sharing polished, professional-quality videos. Here in the U.S.,

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. Don’t just mail or email a letter and hope to raise money. And good news! Plan it out.

Template 97

Template Fundraising Mail Nonprofit 97

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

Rate 122

Rate email Open Change 122

Qgiv

APRIL 22, 2024

Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. Video Marketing Video is one of the most shareable types of marketing you can provide to your supporters.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). “What about an end of year video and ask to help with the EOY Fundraising campaign?” Let’s dive into the poll data.

Question 92

Question Fundraising Org Mail 92

Bloomerang

FEBRUARY 20, 2024

Call before sending Immediately after dropping an appeal letter in the mail to top-tier and second-tier donors, call them to announce that an appeal will be coming in the mail. This can be done in a format combination of video, photography, and memorabilia. Leave a voicemail if they don’t answer. Avoid “pitching” the ask.

Experiment 76

Experiment Donor Script Delicious 76

Get Fully Funded

APRIL 23, 2023

Your donor software should allow you to insert the donor’s name into the thank-you in either email or snail mail letters. It creates two pieces of mail or email for the donor to open and read. Personalized thank-you video. Send your top donors a personalized thank-you video. Public thank-you video.

Gift 119

Gift Donor Language Donation 119

Neon CRM

AUGUST 18, 2023

Did you receive the most donations on a day you posted an impact video on social media? A timeline can help you break down the various pieces and deadlines and get a simpler overview of when you should send emails, film a campaign video, etc. Ask questions like: Have donors responded better to email over direct mail?

Campaign 98

Campaign Giving Tips Mail 98

Bloomerang

FEBRUARY 13, 2023

A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. Send mission impact videos. These videos can have a huge impact. You receive plenty of form letters and email, but how many handwritten notes do you receive through the mail?

Donor 103

Donor Strategy Retention Help 103

Candid

NOVEMBER 14, 2023

Prep thank you cards, so you can easily put them in the mail when donations come in. Create a thank you video. I did this one year, and donors loved receiving a special video from the entire staff. You don’t need to spend a lot of money or time on this—just something special from you makes the difference.

Giving 112

Giving Retention Gift Hosting 112

Pamela Grow

JANUARY 11, 2024

Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. 70% of people agree that direct mail feels more personal than digital methods. You get the drift.

Trend 59

Trend Storytelling Paypal Mail 59

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. A few weeks ago, I wrote an article called Prospect.

Donor 177

Donor Profit Participatory Relationship 177

Network for Good

OCTOBER 19, 2020

Don’t Rely Only on Direct Mail. The same goes for your direct mail campaigns. If your nonprofit typically sends appeals by mail, start earlier this year. Video Will Be Big This Year-End. Video Will Be Big This Year-End. Plus, studies show that people are 12x more likely to watch a video than to read text!

Campaign 75

Campaign Guide Fundraising Mail 75

EveryAction

OCTOBER 26, 2022

Two weeks later, you get their end-of-year appeal in the mail. It could be as simple as “I thought you’d like to see what your support made possible.” Or “You made your gift earlier this year and already you’ve (insert amazing accomplishment here.)” Think you’ll make a gift?

Donor 216

Donor Giving Gift Photo 216

Nimble AMS

APRIL 20, 2022

One of the easiest ways to tell a volunteer you appreciate their work is to mail them a thank you card. Create a volunteer appreciation video. Show your volunteers you care by making a memorable thank you video. Consider adding pictures or video segments of volunteers at work to further highlight their efforts.

Associations 132

Associations Volunteer Benefit Retention 132

Bloomerang

AUGUST 27, 2021

I also received articles in the mail. You can lead up to a face-to-face visit or phone or video call by asking for feedback via email or mail. . As soon as the survey is returned (electronically or via mail), send an immediate thank you with a suggestion of a few dates and times for a visit. So far, so good. .

Personal 117

Personal Mail Advice Survey 117

TechImpact

AUGUST 26, 2013

79% of donors were influenced by an online video ad. 57% donated after seeing a video. YouTube was the primary source of nonprofit video engagement for donors. 20% of donors are more likely to be persuaded to give through online resources, as compared to direct mail. 25% of respondents made a donation via a mobile device.

Google 201

Google Fundraising Statistics Mobile 201

Connection Cafe

APRIL 11, 2011

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

Mail 52

Mail Web Channel Influence 52

Roundtree

APRIL 20, 2022

Video Production: $6,000-8,000. Video is the most powerful way to tell a story and garners the most engagement. A typical 3-5 minutes video can cost upwards of $8,000 depending on a number of factors (locations, graphics, rounds of revision, etc.). . Direct mail is alive and well. It has the most utility.

Marketing 52

Marketing Photography Spam Images 52

Twenty Hats

SEPTEMBER 20, 2020

When the pandemic first hit, my stepdaughter, Ali, had to make a video. Ali was expected to make a training video from home on how to extract a bone marrow sample — without an examining room, without equipment, and most especially without an animal. It’s a funny video thanks to the props and a good on-the-fly solution.

Roles 70

Roles Virtual Volunteer Demonstration 70

Kindful

NOVEMBER 8, 2021

Mail them a handwritten card. Even in an increasingly digital-first world, getting something in the mail is refreshing and can be heartwarming. If you’re not offering in-person tours at the moment, consider setting them up via Zoom or another video communication platform. . Mail them swag or merch. . Make a video. .

Donor 62

Donor Giving Gift Mail 62

Nonprofits Source

SEPTEMBER 27, 2023

Direct mail: For a more traditional approach, send fundraising flyers , event invitations, and thank-you notes to members of the community through the mail. Share photos and videos of the animals in your care and use relevant hashtags to expand your reach. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. Add a video or slideshow to your “Thank You” landing page, if applicable.

Social Media 272

Social Media Social Media Tech 272

Bloomerang

AUGUST 7, 2023

Include inspiring copy and an image/video to make them feel like the hero they are. If they made an offline gift, mail a personalized thank you letter within 48 hours. Some organizations send this to their entire mailing list annually or biannually. If they made an online gift, redirect them to a thank you landing page first.

Gift 70

Gift Donor Time Mail 70

Get Fully Funded

OCTOBER 19, 2021

If they donate by check, you should send them a hard copy thank-you letter with tax information by regular postal mail, sent within two business days of when you receive their check. You can include a mail option and a QR code linking to an electronic survey. You could also do a video shout-out. Be sure to tag them all!

Donor 130

Donor Ideas Gift Social Media 130

Nonprofits Source

APRIL 24, 2023

When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. Whether they’re reading an email, watching a video, or scrolling through Facebook, your donors are having one conversation with you on all your channels.

email 91

email Campaign Ideas Tips 91

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls.

Fund 52

Fund Donor Strategy Search 52

Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing. One place to start is by looking at the demographics of your donors and supporters.

Social Media 52

Social Media Mail Channel Marketing 52

Nonprofit Tech for Good

JULY 7, 2016

That said, there are proven strategies that can help your nonprofit quickly grow your e-mail list, such as: Create an e-newsletter subscribe page on your website that describes your e-newsletter and how often it will be sent and promote this page on your social networks. Add e-newsletter opt-in forms to online event calendars.

email 159

email Build Newsletter Mobile 159