Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). View: Giving Trends in Africa Data Sheet.

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South America Global Trend North America 261

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Global Trends in Giving Report ] 50% of online donors will opt-in to pay credit card processing fees. Global Trends in Giving Report ] Email messaging results in 14% of all online revenue in 2022. [

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Statistics Online Fundraising Benchmark 240

Pamela Grow

JANUARY 11, 2024

Keeping on top of the basics, and being aware of the following trends will continue to serve you best. Direct Mail is essential Direct mail is essential to nonprofit fundraising for the small to mid-sized primarily community-based nonprofits I work with. Decreasing Giving and Inflation. You get the drift.

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Trend Storytelling Paypal Mail 59

Qgiv

APRIL 26, 2022

We’ve put together ten new nonprofit trends that show where the future of fundraising is heading. Read on to learn how you can make the most of this fundraising year by taking advantage of these nonprofit trends. The first of our nonprofit trends is the rise of digital wallets. New to fundraising? Digital Wallets.

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Trend Camtasia Nonprofit Video 96

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. 2017 Global Trends in Giving Report.

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Global South America Trend Giving 256

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Mail stats. Mail stats.

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Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

JUNE 22, 2023

According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card.

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Program Giving NGO Gift 268

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

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Trend Strategy Giving Fundraising 136

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates.

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Trend Campaign Fundraising Mobile 98

Nonprofit Tech for Good

AUGUST 3, 2022

According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card.

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Program Giving NGO Gift 242

Nonprofit Tech for Good

JUNE 6, 2020

The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. 1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%).

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Stats Donor India Survey 355

Nonprofit Tech for Good

SEPTEMBER 23, 2020

The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019.

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Statistics Donor United States NGO 363

Nonprofit Tech for Good

NOVEMBER 14, 2018

An Interview with Ruy Fortini , Founder and CEO of Doare and official partner of the 2018 Global Trends in Giving Report. 1) The Global Trends in Giving Report is meant to help the nonprofit sector better understand individual giving worldwide, but data and statistics don’t communicate well what is happening on the ground in Brazil.

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Brazil Trend Giving Social 128

Nonprofit Tech for Good

JANUARY 31, 2021

This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Bonfire :: bonfire.com.

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Tools United States Online Fundraising 321

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Classy

JULY 9, 2021

Below, we’ll help you to prepare for your next capital campaign by sharing five trends on how the campaigns are run and four tips for how to implement yours effectively. 5 Trends to Know With Capital Campaigns. Knowing the trends that have changed and stayed the same can inform your planning process. Tell a Great Story .

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Trend Campaign Tips Phase 59

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. What next steps can you take to communicate more effectively by email, postal mail, and online? Your own careful review of the report is encouraged. Happy action planning!

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Action Report Practice Fundraising 75

EveryAction

JULY 12, 2023

Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on. It’s easy to understand why brands use direct mail: in the nonprofit world, mail can be an especially powerful tool for educating your supporters.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 organizations** 23.6%

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Generation Giving North America Method 246

NetWits

JUNE 9, 2011

If you look at the shift in fundraising over time from door-to-door to the phone, mail, email, the Web and social media sites, you will also be able to see a fundamental shift in donors’ attitudes. Want to find out the other two future fundraising trends? 3) The Shift in Donor Attitudes. 1] [link]. [2] –

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Trend Attitude Stats Charity 219

EveryAction

JULY 21, 2016

What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". Direct mail is never going away completely in my lifetime, and good old telephone solicitation continues to be effective for some nonprofits. Get your free copy on the Firefly Partners website.

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Advice Trend Tools Online 100

Nonprofit Tech for Good

SEPTEMBER 27, 2021

In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends. Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization.

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Giving Strategy Fundraising Gift 347

Wild Apricot

NOVEMBER 22, 2010

A recent survey on Technology Trends for Nonprofits suggests that, compared to email and social media engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( read more ).

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Mobile Trend Technology Survey 112

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Mail Law Donation 353

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. ” This is a trend seen more often on the websites of large nonprofits: 3) Add a monthly giving pop-up to your primary donation page.

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Practice Donation Paypal Badge 363

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Since you won’t be able to retarget anyone using Apple Mail with this method, you’ll have to come up with a new plan.

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email Marketing Test Mail 104

sgEngage

NOVEMBER 20, 2023

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? You might even have another job to do in its entirety.

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Data Giving Work Test 92

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well!

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Trend Campaign eBook Nonprofit 53

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Tech Soup

FEBRUARY 7, 2017

That's one of the questions we set out to answer as part of the 2017 Nonprofit Communications Trends Report. We also asked nonprofits about managing their mailing lists with a Customer Relationship Management (CRM) tool or database that allows them to track information, interactions, and activities for each individual on their lists.

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Trend Communication Report Nonprofit 36

The Science Behind Engaging your Supporters

JANUARY 14, 2019

Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Some of the biggest trends that emerged in 2018 include: 1. High Quality, All the Time.

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Trend Digital Fundraising Storytelling 50

Connection Cafe

JULY 23, 2019

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Rising Costs of Membership (and Everything).

Museum 34

Museum Trend Mail Culture 34

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Emerging Trends. 9% via PayPal.

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Stats Social Media NGO Media 279

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 80

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). 1) Get your auction list in check. . Although it sounds like a simple task, creating and refining an auction list is easier said than done.

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Virtual Personal Tips Online 262

The Fundraising Authority

SEPTEMBER 7, 2022

They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. Bear in mind that just because someone lacks major donor capacity doesn’t mean you should write them off.

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Guidelines Donor Organization Profit 312

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. Send handwritten notes.

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Donor Strategy Retention Help 104