article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 83
article thumbnail

Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Search key terms and hashtags and see whose content grabs you.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why omni-channel fundraising works at year-end

EveryAction

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

Channel 224
article thumbnail

How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

Program 264
article thumbnail

Direct Mail Is Here to Stay (and How)

Everyaction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67
article thumbnail

Build a Marketing Dream Team—Welcome AI

.orgSource

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. The process of seeding communications to put them in the right hands is tedious and slightly opaque.

Team 221
article thumbnail

How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

With a matching gift integration, your donors can search for their employer to determine if they match donations made to nonprofits. Pulling direct mail/email lists Another way you can engage in fundraising automation is with your mailing lists. It’s all completed without the need for your fundraisers to do any extra work!

Work 122