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5 Web Reports Every Nonprofit Should Know

NetWits

fact that I can often be found laying in bed at 6am and digging through client web reports. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. So with that, here is my sugggested list of 5 web reports every non profit should know, what for and why.

Report 251
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Why Continued Training Is Necessary For CRM Success

TechImpact

A CRM, or constituent relationship management system, robust piece of software that helps nonprofits track every interaction they have with individuals. They’re the ones entering the data, making the phone calls, reporting on interactions, and overall making sure your tech investment was worthwhile.

Training 193
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How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Awhile back, I wrote about tracking click-throughs using query strings. Happy tracking! note: Actually, they have.].

Track 68
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5 Reasons Why Your Email Got Deleted

NetWits

in revenue from one mailing. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Would you be happy with a return of.30

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NpTech Tag Summary: Highlights from the NpDev and More

Beth's Blog: How Nonprofits Can Use Social Media

Here's a few sessions notes in the wiki: NpTech Tag , definition of Open API For-Profit/Nonprofit Software Collaborations and where are the biggest tool gaps ? The Summit runs until Saturday and the correspondent reports and notes are being filed. The NpTech Tag started as an experimental community tagging project in 2005.

Summary 50
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Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)

NTEN

The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. > > Download the Full Report (It's Free!). And we know there's a lot to digest.

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Does Your Organization Even Need a Donor Management System? Almost Certainly!

NTEN

Included in the report are helpful considerations and guidelines for determining your organization's needs when it comes to donor management. According to the report, "if you’re receiving more than a handful of individual donations, you’ll quickly run into problems" if you don't have the right system. Mail-Merging Letters.

System 61