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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). 57%t of people who watch nonprofit videos go on to make a donation.

Video 140
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What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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What Chat-First Search Means for Organic & Ad Grant Traffic for Nonprofits?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

He also has a video podcast that he calls the Pinkcast. Do some searches on your site. news, blogs, annual meeting information, etc. Distribute the work to a team of staff and monitor your work and results monthly, including whether and how traffic and site search are improving. Is old content dominating the results?

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6 Types of Nonprofit Video Messages

Greater Giving

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Awareness Video. The Brand Story.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure.

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