Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do?

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Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. Twice as likely to take part in events like charity walk.

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NonProfit Hub

JUNE 23, 2017

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. With these, the influencer is able to post on social media and rely on their followers to take action. .

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Nonprofits Source

APRIL 3, 2024

Cost per acquisition, which is the cost of attaining each member via marketing materials The volume of social interactions, which is the total interactions you get on social media (e.g. However, nano- and micro-influencers (users with between 1,000-50,000 followers) can make even better partners. Collaborate creatively.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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sgEngage

JANUARY 26, 2024

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. Social change is hard. And feedback requires measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. GLAAD publishes studies on LGBTQ+ issues in media.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex.

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Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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M+R

JULY 6, 2023

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. So the search continues. We think Threads can fill that gap.

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Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Follows on social media. Interacts on social media. How Measuring Donor Engagement Can Empower You.

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Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ".

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Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Rule: medium-name.

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NTEN

JUNE 17, 2011

Given the adoption of social media, the opportunity for nonprofits to capitalize on low cost means to improve engagement with members and potential donors is greater than ever before. People join an organization’s social community for a variety of reasons, including: Social Influence: A friend, co-worker or family member requested support.

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Eric Jacobsen Blog

FEBRUARY 4, 2024

In addition, the book covers: The five elements of wellbeing: career, social, financial, physical, community. Peers have a major influence because they can measure and compare their struggles and successes. Use community volunteering as employee socializing time. This translates into big differences in productivity.

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NonProfit Hub

DECEMBER 17, 2020

According to Mosseri, he wanted the thought of social media pressure through the number of likes received to disappear. We can see big brands paying influencers to promote their product. After they eliminate likes, consumers’ dependency on influencers can gradually decrease. . Big brands might have dominated the market.

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Care2

DECEMBER 21, 2010

Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Is your organization considered a content curator?

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Nonprofits Source

SEPTEMBER 27, 2023

Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Whether you’re filming a video, writing an email, or posting on social media, use the following storytelling techniques to connect with your audience on a deeper level: Introduce a main character.

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The NonProfit Times

APRIL 15, 2024

The UN goals include climate change measures, increased access to quality education and healthcare, gender equality and the eradication of poverty. Among the more prominent: * Women, who because of social structures have historically controlled less wealth, are increasingly influencing family philanthropy.

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Museum 2.0

OCTOBER 30, 2013

I eagerly read about a new social psychology research study in which whites, Asians, and Latinos engaged in a simple collaborative activity--making a music video together. My biggest question for these social psychologists is this: how do we apply their lessons to our work? I wanted to know more. That didn''t happen.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. It is the second installment of a series about the adventures of “ Data Girl and Measurement Boy ” that promotes a conference on data and improving outcome measurement for nonprofits.

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sgEngage

MARCH 18, 2024

In this blog post, we’ll explore the significance of advancing equity in philanthropic grantmaking and discuss actionable steps that donors, organizations, and social changemakers can take to make a meaningful impact. This means moving away from rigid funding structures and timelines toward more agile and responsive approaches.

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Media Cause

FEBRUARY 16, 2024

If you continue to communicate, when the crisis clears, audiences will have heard from and connected with your nonprofit, and your marketing teams will have information available to measure and make better-informed decisions moving forward. Don’t abandon your social platforms in crisis or hardship.

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Care2

FEBRUARY 9, 2011

You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. So what is influence, really? But hold on.

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Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. I don’t have to tell anyone who reads Beth’s blog about the value of storytelling.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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AFP Blog

SEPTEMBER 10, 2012

What’s the Best Way to Measure Influence? Online Fundraising, Advocacy, and Social Media - : As nonprofit senior leadership starts taking social media more seriously to engage supporters, they are also starting to ponder their own organization’s influence. DIY NotKlout! Fair enough.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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