Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee
Bloomerang
AUGUST 12, 2021
Do you know your organization’s donor retention rate? It’s time to make keeping your donors a board-level priority, right up there with Finance, Governance, and Development itself. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas whereas the new donor retention rate was 19.3%.
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