article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

article thumbnail

[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 89
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 81
article thumbnail

The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. Download free resources including Cheat Sheet: ChatGPT Prompts for Fundraisers, Guide to AI, AI for Nonprofits: 15 Ways to Raise More, and webinars on AI’s impact on giving trends and Keela’s AI Fundraising Tools. Explore platforms like Keela.

Donation 236
article thumbnail

2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Classy ] GivingTuesday 2023 raised $3.1 M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77 Classy ] GivingTuesday 2023 raised $3.1

article thumbnail

Are your online campaigns raising or losing money?

Get Fully Funded

So, it’s essential to understand how much you’re spending as well as how much revenue you generate per campaign, ensuring your efforts are well worth the spend. . To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA).

Raise 59
article thumbnail

6 Ways To Raise More Online During Year-End 2021

CauseVox

It’s never been easier to raise money online because people are getting more accustomed to giving that way: one silver lining of the pandemic that nonprofits a 32% increase in online revenue in 2020. Here’s Six Ways You Can Raise More Online During Year-End 2021: 1) Drive Everyone To Give in One Place.

Raise 59