Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

ASU Lodestar Center

JUNE 10, 2011

Only one of these four raises questions in mind about whether charitable assets might have gotten distributed in questionable ways. So, you're thinking that these small organizations didn't have to communicate with the IRS for however many years, and the PO box or other mailing address may have changed any number of times.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

JUNE 26, 2009

Plastic Jungle , a company that sells, buys, exchanges, and donates gift cards agrees and recently started to raise money for nonprofits by encouraging people to donate their unused gift cards to DonorsChoose.org and other nonprofits. August 16, 2009 | gratis downloaden Copyright © 2008, Care2.com What a huge waste of money.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

AUGUST 16, 2007

Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI!

Social Media 28

Social Media Advocacy ROI Online 28

Care2

FEBRUARY 20, 2009

of Chattanooga , Im always looking for new ways to raise money. decided to raise $300 to fund scholarships for three low-income girls to attend our upcoming spring break science camp. that night, we had raised just over $700, more than double our goal. Have you used Twitter to raise small donations for your nonprofit?

Case Study 35

Case Study Local Studies Social Media 35

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 6, 2009

The tool and the ideas behind the post post generated some good discussion, great questions, and additional blog posts that I'd like to explore further. When it comes to raising money online, empowering your network of supporters with the tools to fundraise for your NPO is like giving them Creative Commons access to your organization."

Remix 56

Remix License NPO Philanthropy 56

Care2

MAY 16, 2007

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Press 28

Press Social Media Advocacy Case Study 28

Care2

DECEMBER 8, 2008

With the economy in historic turmoil and a recession on the horizon, theres never been greater need for nonprofits to raise money effectively and efficiently. Check It Out Here: [link] It’ll knock your list’s socks off and keep them watching theirinbox for your next email… December 8, 2008 | Tony Camero Copyright © 2008, Care2.com

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

AUGUST 8, 2008

Comments Off | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Copyright © 2008, Care2.com But it’s not always easy. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JUNE 13, 2009

Marlow’s study sheds even more light on the Washington Post article that said Facebook Causes are not raising much money for nonprofits. Less than 50 of the 179,000 groups on Causes have raised $10,000, and just two – The Nature Conservancy and Students for a Free Tibet -- have raised more then $100,000.

Facebook 50

Facebook Social Media Advocacy Online 50

ASU Lodestar Center

FEBRUARY 25, 2011

Pay too much, and you’ll raise the eyebrows (or ire) of donors, clients, volunteers, and anyone else who looks up your 990 in one keystroke. Did a raise or a bonus help retain an effective CEO? Crafting a Successful Third Generation Nonprofit-B. We welcome your comments and feedback. What are your thoughts on this issue?

Research 49

Research Philanthropy Arizona Feeds 49

Care2

JANUARY 19, 2009

Learn how the UN Foundation raised millions of dollars through their Nothing But Nets campaign, and the variety of campaigns they run on poverty, global warming, human rights, and international peace. id=gk63ogf2 January 23, 2009 | Allyson Kapin Copyright © 2008, Care2.com Was this recorded? All rights reserved.

Social Media 28

Social Media email Advocacy Practice 28

Care2

MAY 19, 2008

Thats not bad, but I thought it could be better, so I turned it into a game by adjusting my driving habits in an attempt to raise the average mpg. Copyright © 2008, Care2.com When I drove it off the lot, the average fuel efficiency was calculated in the display at 44.6 My goal is to get it beyond 50 mpgs by the weekend.

Green 28

Green Social Media Advocacy Case Study 28

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. These calculations say it is, but strategic interests that arent meausured in dollars raised pull in a different direction.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 14, 2009

The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%. Gifts of under $250 accounted for 97% of all gifts, but only 59% of total dollars raised by participating organizations in 2008. May 14, 2009 | Eric Copyright © 2008, Care2.com All rights reserved.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

ASU Lodestar Center

JUNE 3, 2011

I'm hoping that some visibility will help raise awareness of his research on this topic. Crafting a Successful Third Generation Nonprofit-B. Thanks, Marissa. It's not my analysis. it all belongs to Curtis Child. I'm only summarizing the essentials of his paper. June 3, 2011 10:17 AM Travis Butterfield said. Central Ave.

Research 82

Research Philanthropy Analysis Arizona 82

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 so important?

Social Media 31

Social Media Web Advocacy Media 31

Care2

APRIL 16, 2008

Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. Q: Does this include offline giving too? Q: Does this account for inflation?

Advocacy 44

Advocacy Social Media email Online 44

Care2

NOVEMBER 15, 2007

O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com That lead me to hunt and gather demographic information on the various sites and where I found that chart. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com That lead me to hunt and gather demographic information on the various sites and where I found that chart. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MARCH 25, 2008

Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. Q: Does this include offline giving too? Q: Does this account for inflation?

Advocacy 44

Advocacy Social Media email Online 44

Care2

JUNE 17, 2009

Environmental Protection Agency has now raised concerns about five different mining permit applications, because of the risk that these projects would threaten water quality, and has asked the Army Corps of Engineers to place holds on the projects. See [link] June 17, 2009 | Eli Beckerman Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

APRIL 22, 2009

I said, "I dont know if this will be valuable, but it cant hurt," and any tactic that could help raise our profile was received well. Paradoxically, I think that as Twitter grows in popularity and loses some of its potency as a place for early adopters and influencers, its ability to generate buzz is reduced somewhat.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

NOVEMBER 20, 2008

58,000 people voted (12% of total file) and Defenders acquired 9000 new donors, raising $50k using "soft" asks within two emails. They promoted the campaign through social media sites and raised $300k online within two months. November 20, 2008 | Jordan Viator Copyright © 2008, Care2.com All rights reserved.

Convio 28

Convio Social Media Award Advocacy 28

Care2

OCTOBER 18, 2007

The campaign raised $40K and leveraged a corporate partnership. NARAL won the “Integrated Fundraising Campaign” prize for a multi-channel (email plus direct mail plus telemarketing) campaign that acquired 11,300 new contributing members at a 20% to 30% conversion rate. Copyright © 2008, Care2.com

Convio 28

Convio Award Social Media Advocacy 28

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. These calculations say it is, but strategic interests that arent meausured in dollars raised pull in a different direction.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com I hope any nonprofit looking to find ways to bloster their web presence and embrace more "nonprofit 2.0" All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

SEPTEMBER 6, 2007

Recruitment: You can connect with sympathetic residents in Second Life to help raise your organizations online presence and build support for your campaigns Mobilization: Use the efforts of both the prior strategies to generate action in support of your organizational goals. E-mail or call for details. All rights reserved.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

FEBRUARY 6, 2008

If your event is going to involve funding, it might be important to consider using additional sources to help you raise money. Copyright © 2008, Care2.com Was it more of a spontaneous individual effort, or something that involved coordination across continents? To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. These calculations say it is, but strategic interests that arent meausured in dollars raised pull in a different direction.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

SEPTEMBER 25, 2007

Talk about the passion Sea Change Strategies produced a “Procrastinator’s Guide to Year-End Fundraising: Critical Action Steps for Raising More Money” last year and its chock full of tips. She advises making a plan now, assigning roles and responsibilities, integrating messages across modes – online, direct mail, etc.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

Talk about the passion Sea Change Strategies produced a “Procrastinator’s Guide to Year-End Fundraising: Critical Action Steps for Raising More Money” last year and its chock full of tips. She advises making a plan now, assigning roles and responsibilities, integrating messages across modes – online, direct mail, etc.

Social Media 28

Social Media Online Fundraising Advocacy 28

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? If it does, how much money has been raised and which widget are they using?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? If it does, how much money has been raised and which widget are they using?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MARCH 13, 2009

Making Whuffie: Raising Social Capital in Online Communities When: Sunday, March 15th from 11:30 am - 12:30 pm: Room C Description: This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. Panelist: Tara Hunt, Intuit 7. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

DECEMBER 4, 2007

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MAY 15, 2009

Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were active and dedicated to making it work and raised 90,000+ friends.

Social Media 34

Social Media Tools Online Advocacy 34