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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Classy ] GivingTuesday 2023 raised $3.1 M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77 Classy ] GivingTuesday 2023 raised $3.1

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Are your online campaigns raising or losing money?

Get Fully Funded

So, it’s essential to understand how much you’re spending as well as how much revenue you generate per campaign, ensuring your efforts are well worth the spend. . To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA).

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6 Ways To Raise More Online During Year-End 2021

CauseVox

It’s never been easier to raise money online because people are getting more accustomed to giving that way: one silver lining of the pandemic that nonprofits a 32% increase in online revenue in 2020. Here’s Six Ways You Can Raise More Online During Year-End 2021: 1) Drive Everyone To Give in One Place.

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49 Online Fundraising Ideas to Help You Raise More

Qgiv

Online fundraising is extremely cost-effective compared to other types of fundraising campaigns, and our Generational Giving Report revealed that almost 55% of donors prefer to go online to make a gift. Due to a lack of major upfront expenses, fundraising online is one of the most profitable ways to raise money for your organization.

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Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

In years past their annual Duradash fundraiser raised about $5000 when through their event. Let’s take a look at how they raised 6x more with their event: Background On Spinal CSF Leak Foundation. 40 amazing fundraisers signed on to help raise money, with one super-volunteer raising over $13,000 by herself.