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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.

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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

I’m at the 2011 Games for Change conference today and live-blogging a few sessions! The speakers for this panel include: Tracy Fullerton – Electronics Arts Game Innovation Lab. Jason Eppink – Museum of the Moving Image. Find the Future: The Game. Jason Eppink – Museum of the Moving Image.

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Six New Games for Change: Check Out the Future of Gaming for Good

NTEN

By Jeff Ramos, Community and Content Manager, Games for Change. For the first time, this year's Games for Change Festival created an opportunity for producers of games in development to get live feedback from leading game designers, educators, and funders on the main stage. SOS_SLAVES. BOTTOM LINE & FUNDING.

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

× Describe your nonprofit and general audience Image prompt: Image width: 128 256 384 448 512 576 640 704 768 832 896 960 1024 Image height: 128 256 384 448 512 576 640 704 768 832 896 960 1024 Submit Reset Get more Generate images Reset images GPT3 Response Replicate – Stable Diffusion Response What goes into a Donor Persona?

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5 Things To Do This Summer To Be Ready For Fall Fundraising

Bloomerang

By looking back through past campaigns, comparing results, and even creating a strong plan for upcoming months, you can be way ahead of the game when it comes to your donor communications before the rush even begins. . If you’re thinking about testing out a new vendor, summer is also a great time to do that.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Test different calls-to-action and reduce friction in online giving. Results, not applause, are the real test.

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Games and Cultural Spaces: Live Blog Notes from Games for Change

NTEN

NTEN's Amy Sample Ward shares from her experiences at the Games for Change Festival. I'm at the 2011 Games for Change conference today and live-blogging a few sessions! They thought, wouldn't it be interesting to create a game to get people in the library who may not have ever come?

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