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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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iOS15 Updates and Email Open Rates: What You Need to Know

Bonterra

We want to update you on the effect you will see with email open rates in your email marketing program. Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 1: Opens and open rate.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).